GTW FEATURE[IWA]
Findthelatest shooting trends in Nuremberg
Trends, innovations and high-quality products – these are among the promised themes you can expect if youmake the journey toNuremberg fromMarch 3rd to 6th for IWAOutdoorClassics 2017.
N
ow in its 44th year, the world-leading trade fair
for hunting, shooting sports, equipment for outdoor activities and for civilian and official security applications is being staged once again, following its record-breaking success last time out.
Whether for hunting
and angling accessories or personal protection, IWA OutdoorClassics shows a comprehensive range of products frominternational suppliers. In 2016, 45,530 trade visitors from114 countries came to Nuremberg tomeet 1,455 exhibitors fromall over the world. Te 2016 event set new
benchmarks as it occupied a total exhibition space of almost 95,000 squaremetres over 10 halls at theNürnbergMesse exhibition centre and welcomed nine per centmore visitors than the 2015 venture. Te international contingent
continues to grow,with eight out of 10 exhibitors and almost two-
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thirds of trade visitors travelling fromother countries to the IWA OutdoorClassics 2016. Of the 56 participating
countries,Germany, the USA and Italy accounted for the highest number of exhibitors. Te top 10 countries in respect of visitor numbers wereGermany, the Czech Republic,Austria, Italy,France,Poland,Belgium, theNetherlands, the UK and Switzerland.Specialist dealers froma total of 114 countries worldwide, including the USA, Canada,Mexico,South Africa, Namibia, Japan,Australia,New Zealand,Argentina,Brazil and Peru flocked toNuremberg for the event.
SATISFACTIONGUARANTEED
Nine out of 10 exhibitors were satisfied with the number of new customer contacts theymade at the IWAOutdoorClassics and the fact that these trade visitors had decision-making authority, according to an after-show survey. Almost 97 per cent stated
that they reached theirmost important target groups at this event,while 89 per cent expect follow-up business as a result of taking part. Temain reasons given
for exhibiting at IWA OutdoorClassics in 2016 includedmaintaining their customer base, introducing new products and knowledge sharing with dealers. Many also felt the event was
of vital importance to their marketing strategy,while almost two-thirds said it played an important or very important part in their sales activities. Exhibitors were broadly
confident about the future prospects for the participating sectors,with 17 per cent expecting strong growth and around a third each predicting slight growth or at least a steady trend.
TRADING TIMES
Trade visitors were evenmore optimistic.Te percentage expecting a slight or steady
growth in the sector was similar to that of the exhibitors. However a quarter of trade visitors even anticipated a strong upturn. Trade visitors generally
comprise representatives from the retail sector (25 per cent), industry (13 per cent), security agencies and companies (12 per cent) and wholesale, export and mail-order companies (11 per cent). Nine out of 10 trade
visitors were involved in the procurement decisions at their firms or agencies. In a survey allowing formultiple responses, themain reasons given for attending were to acquire information about new products (52 per cent), to nurture business contacts (37 per cent), to share information (33 per cent) and to forge new business relationships (31 per cent).More than 90 per cent of trade visitors were satisfied with the range of products on display at the IWA OutdoorClassics and the benefits of their visit last year.
GTW
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