GTW FEATURE[IWA]
Britsbring fashiontoIWA
The UK’s foremost outdoor and country event,The Game Fair, is bringing British fashion and accessorymanufacturers to the giant IWAshowto encourage exports and find distributionworldwide.
for InternationalTrade to offer fledgling British country clothing brands an exclusive bursary to exhibit at IWAOutdoorClassics inNuremberg,Germany. Te four-day show for the
T
shooting,hunting and firearms industry,which is being held from Friday toMonday,March 3rd to 6th, is the ideal platformfor British brands wanting to break into Europe. JamesGower,TeGame
he organisation has joined forces with theDepartment
Fairmanaging director,who is organising the special pavilion inHall Four, said: “We are privileged to work in partnership withTeDepartment for InternationalTrade to facilitate the international exposure of new British fashion designers and brands.TeGame Fair looks to open up foreignmarkets to countryside brands and manufacturers who have not previously exported or exhibited internationally,while assisting their journey to do so.Tis
WHO’S THERE?Among the range of British brands on showare:
FAIRFAX& FAVOR Established in 2013 byNorfolk-based childhood friends,Marcus Fairfax Fountaine and Felix Favor Parker, Fairfax& Favor has only recently descended upon the footwear industry as a luxury,British-born lifestyle brand. Designed as a line of footwear and accessorieswith a commitment to innovation in
craſtsmanship and design, Fairfax& Favor aims to create a timeless fashion investment in every piece. In just three years, it has grown fromfriends fresh out of universitywith huge ambitions
to amulti-channel shopping destinationwith events throughout the UK and almost 50 wholesalers. Head of retail and branding Ben Buxton said: “The growth in the UK since our launch has
been phenomenal and this has increased exponentially aswe have added to our range.Having established a strong presence in the UK,we are nowlooking at Europe first to increase our international presence. “Exhibiting at IWAwill give us the opportunity to explore the possibility of appointing
internationalwholesalers and finding outwhich European consumer showswe should be atending.We are very grateful to The Game Fair teamfor giving us this opportunity.” Visit:
www.fairfaxandfavor.com.
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www.guntradeworld.com
activity fits withTeGame Fair’s commitment to supporting industry and promoting our largely British and iconic customer base to international markets.” JimJames, senior international
trade adviser for theUK Government’sDepartment of InternationalTrade (DIT) in London, added: “TeDIT is committed to supportingUK companies’drive to grow export and is therefore pleased to be working in partnership with
TeGame Fair in this exciting initiative. “We are confident inTe
Game Fair’s ability to act as a springboard for fledgling brands, creating opportunities to champion British creative and fashion excellence overseas. AstrongUK presence at international trade events, such as IWAatNuremburg, is imperative for the future of British industry. We are delighted that Britain andTeGame Fair teamwill be leading the way.”
GTW
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