GTW NEWS Planomakesmoveformarketing
Plano Synergy, a name known acrossmultiple hunting and fishing product categories,has hired three newmembers of staff to enhance its marketing push. CourtneyHenderson (pictured leſt) joins as
senior director ofmarketing,Andy Baumbach as huntingmarketingmanager and Lori Goldberg (pictured far right) as retailmarketingmanager. Vice-president ofmarketing PeteAngle said:
“Courtney’s drive to understand and help people – fromthe consumer to people shemay never actuallymeet –makes her a tremendous asset to the Plano Synergy team.” Excited by her extensivemedia planning and
merchandising expertise,he added: “Herwide- ranging experiencewith key retailers and iconic brands put her in a great position to help propel our own products and brands to even greater success.” Courtney spent 12 years on the advertising
agency side of the industry, gaining skills in media planning/buying and account service at notable firms like TracyLocke and Saatchi & Saatchi X but has alsoworkedwith Samsung, Walmart,Amazon and Costco.
She said: “It’s incredibly exciting and upliſting
toworkwith such an enthusiastic customer basewhile representing somany products and brands that are true category champions. It’s a marketer’s dreamcome true, topped only by the outstanding teamof smart, creative and equally passionate people I get toworkwith here at Plano Synergy every day.” Speaking aboutAndy Baumbach, Courtney
revealed: “In addition to an exceptional set of skills andwork ethic,Andy brings an intimate familiarity and appreciation for the Plano Synergy brands.
“AFlorida native,he grewup hunting
whitetails in Georgiawith his dad and is also a keen
fisherman.Starting off at Plano as a graphic designer he hasworked onmany of the firm’s brands. It’s hard to express howtruly excited I amto have this newopportunity.” Lori Goldberg,who has experienceworking
with Oakley,Ariat International and Yeti Coolers, explained: “I’mlooking forward to diving into all of our brands to understand and enhance consumer perceptions.” Courtney concluded: “Lori has an impressive
record of successfully implementing cohesive retail identities across thousands of individual dealership entities. “She’s proven that she can sort through a
brand’s existing retail landscape and piece it back together in away that speaks to a brand’s identity and,ultimately, its consumers.”
ENVIRON-METAL SALESROLE FORMICHAEL ThemanufacturerofHEVI-Shot ammunition products,Environ-Metal Inc,
has appointedMichaelNarus as vice-presidentof sales andmarketing, bringing 23 years of shooting sports industry experience inmany product areas. Michaelwillmanage all aspects of the firm’s sales andmarketing
JARCUS TAKESON ONATHANLENÉ
American bowhunting and archery supplierArcusHunting has appointedJonathan Lené to the position ofnational accounts manager, responsible for the Tink’s, DeadDownWind,Ramcat,Trophy Taker and Big Game Buterbrands. Arcus presidentPhil Robinson
said: “Jon hasworked in the archery industry for adecade and brings awealth of experience to the team.He brings an outstanding track record andwe expectbig thingswith his addition aswe head into 2017.” Agraduate of IndianaUniversity,
he enjoys bowhunting,saltwater fishing and travelling.
20
www.guntradeworld.com
operations,with primaryresponsibility for growing distributor,key account,and dealerbase in theUSAand internationally.Hewill also lead efforts to engage consumerswith the benefits of theHEVI-Shotbrand. Environ-Metal CEORalphNauman revealed: “We are delighted to
haveMichael join our team.Hiswealth of industry knowledge and his extensive relationships are great assets for continuing to growHEVI-Shot. “AddingMichael demonstrates our commitment tomaking HEVI-Shot
the performance ammunition for the shooting enthusiast.With our upcoming innovations and the increasing demand for existing products fromour customers,wewere looking for an addition to our teamwho would augmentour company core values: innovation,performance and exceptional service.We are very fortunate thatwewere able to persuade Michael to fulfil this role.” Michael added: “I’mextremely excited to join Environ-Metal, Inc.
This is an innovative company thathas set the barhigh as the premier ammunition company. I have been auser formany years and I’mexcited to be partof the team.”
Environ-Metal Inc T:+1 541 367 3522 W:
www.hevishot.com
VIRIDIANHIRE SALESMANAGER Laser sight expertViridian has hiredJohn Sheahan as its law enforcement and international salesmanager. Johnwill focus on driving
newsales growthwithin the LE channel aswell as expanding the company’s overall reach internationally. “John is the perfect addition
to our sales teamfor somany reasons,” said directorof sales Andy Scot. “In addition to his professionalism,he fully understands the process in which police departments and LE agencies approach the evaluation and procurementofnewgear.”
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