GTW WELCOME [John Hunter]
WELCOME www. g unt r a d ewo r l d . c om
Rob Smith Editor E:
rob.smith@
dhpub.co.uk Rob has awealth of knowledge of the international trade sector and was previously deputy editorof this verymagazine back in 2013.Akeen outdoorsman,Robwill bring you the importantnews and leads you’ll need fromacross the global hunting trade.
BartManganiello US Sales E:
bartalm@optline.net Barthas beenselling on trade magazines for all ofhisworking life and has helpedmore companies growtheirbusiness than anyone else we can thinkof!
MarkPeacock RoWSales E:
mark.peacock@
dhpub.co.uk Markhas spentmany years in B2B marketing and has a long history of helping companies build brands.
SeanO’Driscoll Publisher E:
sean@dhpub.co.uk Sean really is the driving force behind DHP’s trade division.Having been in the gun trade formore than 20years, he understands howit allworks!
Take every opportunity you’re given S
o another SHOT Show has come and gone and we are all busy preparing for
IWA,which is so close now. It got me thinking about how
much attention we pay to these big trade events. For sure, they are the two
largest shooting, hunting and outdoor trade events in the world, each attracting thousands of exhibitors and tens of thousands of visitors. SHOTmay only take up two
halls (and attendant rooms for law enforcement, new products and so on) but each hall is vast. Indeed, some whizz a couple of years back worked out that if you walked each and every aisle just once, you would have covered something like 12miles! IWA,meanwhile, has 10
big halls packed with the best products in our sector from around the world.Whether you are into shooting, hunting, cutlery, clothing, fishing or even giftware, there is something for you here too. So making the most of your time at these events is crucial.
If you are an exhibitor, then
knowing your target market is key.Ensure you have plenty of appointments ahead of time so that you know you will be kept busy – you can’t just rely on passing trade.Did you send out press releases to the shooting media about your new products or did you mailshot prospective customers and invite them to your booth? Similarly, if you are a visitor,
you could spend four days walking around one of these shows and still not see it all. Te trick is to plan your
strategy in advance.Once again,make appointments with suppliers you are interested in doing business with, not just your old friends. Te exhibitor lists are
published online for each show well in advance and they even offer helpful apps that you can download to guide you through the event. Identify where your suppliers’
booths are. IWAused to pride itself on keeping people in the same spot every year but, recently,
Rob Smith T: +447975 607005 | E:
rob.smith@
dhpub.co.uk | W:
www.guntradeworld.com
as new halls have been built and old ones replaced,many have had tomove while others like to ring the changes and find a new ‘home’ for the weekend. Tere are also various ‘events’
during IWA (and SHOT Show for thatmatter).Tere is a new product centre, a forumfor business lectures, demonstration areas, an innovative gunmakers’ market, pavilions hosted by individual countries showcasing the best products available for export and even a job centre area for international agents or staff.
AND FINALLY…
And as I close down my computer and leave GunTrade World after six great years, I am delighted to pass the baton on to Rob Smith, a talented and experienced young journalist who has worked on GTW before. I know I leave the magazine in safe hands and I am certain the industry will make him welcome.
JohnHunter Editor in chief
GUN BARRELS AND MORE
Your choice: caliber, twist, contour, thread, chamber, muzzle, …
STAND 7-113 04
www.guntradeworld.com www.lothar-walther.de
CUSTOM MADE
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