National Shooting Sports Foundation GTW INDUSTRY INSIGHT
Arangeof facts tohelp yourbusiness
TheNational Shooting Sports Foundation–theUS guntradebody–has releasedastring of informationabout shooting ranges across thecountry.
ByDianneVrablic, NSSF research coordinator.
responses to a range survey conducted inAugust 2016, provides ranges with a new level of detail for use in business comparison and future business planning. Te report is presented in a
T
user-friendly layout,with three separate sections relating to the type of range responding to our survey request. Tese three types were
identified asGunClubs/ Sportsman’sClubs, Indoor Ranges andOutdoor Ranges.Te detail
heNSSF Range Survey Report 2016,based on
provided within the report and broken down by those three range types answers range-related questions that have,prior to now, not been easily obtainable.
DETAILED DATA
Each section of the report contains a wealth of data, including: information about the typical amount spent per visit by customer type; the average number of visits per year per customer; one-year average range occupancy per quarter; annual gross revenue; contributing revenue sources; operating expenditures; number of employees; average staff salaries andmembership information.
You will also discover data
concerning training classes,which also includes the average number of students and the overall gender ratios of such classes.Looking formore? Information related to ammunition, clay targets sold, the average price per round for clay target sports,number of shooting lanes and positions are just some of the hundreds of data characteristics we gathered in this report.
BOOSTING YOUR RANGE
Why was this survey and the resulting report necessary? More andmore retail
establishments are looking for new and exciting ways to recruit
new customers and retain them through increased engagement in the shooting
sports.Adding a range facility is one way to do that. Of course, existing range
facilities are looking to do the same thing – recruit and retain a strong customer base – and the good news is that the data shows themajority of ranges responding to the survey request indicated an increase in activity across the board. Let’s take a look at some of
the specifics we discovered when we analysed the survey results in support of those recruitment and retention efforts and how you might use themwhen considering
www.guntradeworld.com 79
©National Shooting Sports Foundation, Inc.
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