COVER STORYNEWS
So a lot of networking and exchanging ideas has and will benefit future W.A.S.T.E exhibitions and the people that attend. “Also, for the visitors to enjoy the day and
to take it away and think ‘Yeah, it was a really good show there, we will have to go again next year.’ “Other objectives are to cement
partnerships with exhibitors, sponsors, speakers and the organisations we’re working with. Also for everyone involved to build working relationships with each other and strengthen the industry as a whole. “There’s still a lot of work to
do in terms of creating awareness of W.A.S.T.E and what it represents, and I will be doing that with all the
board comments and suggestions from exhibitors and looking at the show from their perspective, it will give a clear indication of what is expected and help us to improve on our current offering. The conclusions drawn from the exhibitors’ meeting will help form the basis for planning next year’s event.”
organisations we work with. I’ll also be talking with Jenny Watts from UROC in regards to what the panel debate will be for W.A.S.T.E’16. “Also, we have an exhibitors meeting on the
19th August, as it is very important to discuss plans for W.A.S.T.E’16. Taking on
What have been your greatest challenges?
“VBG had a good show, it was our first time at the event and we made new contacts and did take several orders at the show for VBG equipment, we will be back next year based
“The challenge for every exhibition is getting the right type of footfall. You can have it two ways; you can either have lots of people at the exhibition who are tyre-kickers and aren’t buyers or you can have it where you’ve got good footfall of high quality – which I think is the key. Obviously, the biggest challenge for 2016 is to make sure we increase footfall again.
on this years’ experience.” Howard Ostle, UK Sales & Marketing Manager, VBG Group Sales
What has the journey been like from initial idea to delivery?
“It’s been a whirlwind. The first year – I only had four months >
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Issue 117 August 2015 SHM
49
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