COLD STORES
Feeling the cold A
common area of debate across the coldstore sector at the moment is bespoke versus standard models. There are a lot of questions surrounding which is most effective and which option gives the best value for money against performance, and dealers should be aware of the benefits of both in order to advise the best option for their end user.
There is some basic information that allows dealers to work alongside professional and experienced suppliers like ourselves in order to make sure the end user is happy. Bespoke coldstores for example, tend to lend themselves to unusual or awkward shaped areas, which is particularly useful in small kitchens where every inch of space needs to be maximised. If there is an ‘L-shaped’ corner, we can work with dealers to specify the correct size to avoid any space being wasted.
Bespoke coldstores are incredibly versatile and are ideal for maximising the useable area of the storage. There are so many variations to choose from and we can install a room that goes from floor to ceiling, rather than being restricted by the standard 2.3m height.
A few additional centimetres here and there can result in an extra row of shelving, offering the customer even greater capacity. It also means that customer spend is ‘future proof’ as they get a solution that fits their requirements from day one, rather than having to revisit at a later stage to modify the design. Having a bespoke coldroom means clients’ needs do not need to be compromised when they buy. However, that’s not to say there is no place for standard coldstores. The biggest advantage of a more ‘off the shelf’ option such as our ProLine range is that the initial outlay cost is lower, as customers pick from a fixed range of 20 units. A standard product is the right choice for customers who are working within a strict budget. However, we’d usually recommend the bespoke option. Initial investment may be slightly higher, but you’ll end up with a coldstore that offers more in return over its lifetime.
Topical issues
One part of the buying process that is very important to customers is that of service and aftercare. Clearly, customers
40 September 2017
Sam Devitt, commercial sales manager for Foster Coldstores looks at future developments and customer needs.
expect all their questions to be answered and taken care of during the buying process, but once the deal is made customers are often let down by their dealer and not given the additional support they need.
At Foster, we are specialists. By focussing on coldstores, it means all of our colleagues are stakeholders in the products we manufacture, so we’re passionate about offering the best service to our customers and helping them get the most from our product. Our wealth of experience means we can support dealers, spot problems along the way, and guide people to prevent them from falling into any traps. Obviously, the more support and time that goes into a project before installation,
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