BREWERIES AND CELLAR COOLING
Behind every good pint is a cool cellar
The UK’s largest independent drinks dispense company, Innserve, supplies, installs and maintains drinks dispense systems in some 80,000 outlets throughout the UK. Here, key account manager Steve Lakin of Innserve discusses the importance of installing and maintaining an excellent cellar cooling system in order to protect the quality of the drinks being served to customers.
T
he cellar is the engine room of any pub, bar or restaurant. Therefore, it is vital that standards of cooling and hygiene are maintained at all times in order to protect the quality of the drinks being served. When outlets look to modernise their cellar systems and upgrade existing equipment, it is vital that eff ective cellar cooling provision is incorporated.
Fortunately, technology exists to make it easier than ever to maintain the ideal temperature of between 11-13°C – and has the added benefi t of enabling outlets to
54 December 2017
reduce energy bills while remaining compliant with increasingly stringent F-Gas Regulations.
Poor cellar management is just not cool The cellar is not the place to store crisps and snacks, nor is it the ideal resting place for an old pool table or juke box. Cask ale in particular, as a ‘live’ product, completes its fi nal fermentation in the cask, so in order to be served at its best must be stored in a cool and hygienic cellar. Too warm and it may develop a fob, too cold and it may be fl at with a chill haze.
Recent industry research shows that the popularity of cask beer is on the increase. The real ale afi cionado is not only the person among their group who is the most likely to decide which bar to visit, he or she is also the biggest spender of all drinkers, parting with more than £1,000 a year in the pub.
The same report also warns that as drinkers are becoming increasingly concerned with quality, around one third would not only choose not to return to an establishment that served poor beer, but would also tell their friends about it. Given the potential loss of custom that can result from
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