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Fundraising events


Low risk, low outlay


If you’re an event-planning newbie, then the last thing you want are big up-front costs. Start small and build from there, with our round-up of great first-time fundraisers.


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Buying and selling smart You can often negotiate prices, or limit delivery charges, by buying in bulk. Factor your purchasing requirements for the year into your fundraising strategy – for prizes on stalls, disposables such as napkins, etc. Then appoint one person to manage the job of buying stock for all your fundraising events. If purchasing products from a


wholesaler, run your numbers to assess what to charge to make a reasonable pro t and which items can be stored for future events. Leftover stock can be a real pro t killer, so check whether your supplier offers a sale or return deal on unopened packs of non-perishables. Assess which products sell well at different events or at certain times


Make use of your assets Consider the resources and contacts you already have. Many companies in the UK offer employees the chance to boost their fundraising efforts by matching the money they raise. This is usually around £500 per activity. Ask parents to investigate whether their employers operate, or are interested in running a match funding scheme. A quick Internet search will also give you a list of organisations that have been known to match fund, so this may be a good


Need


Visit our sister site at pta.co.uk for more tips on


more ideas?


boosting profits at events.


Bingo Decide whether your event is aimed at children, adults, or families. Sell tickets to include a set number of bingo sheets and consider whether to include food, which enables you to charge a higher entry fee. Borrow bingo equipment from local community groups or simply use a free online app. Seek prize donations from local businesses. On the night, sell additional bingo sheets for 20p-£1. Award two prizes per game – to the first to complete one line and the first to complete the full sheet and call ‘house!’.


of year. Employ rigorous stock control procedures, check best- before dates on perishables regularly, and document any stock that is allocated to an upcoming event, as well as what might need topping up and by when. Using the CrowdFundEd platform


to sell tickets for events will also reduce the risk of over-ordering stock. Simply upload details of your event and set the target to ‘participation’, inputting the minimum number of tickets you need to sell for your event to be viable – this will allow you to accurately calculate how many people you’re catering for. Find out about CrowdFundEd at funded.org.uk/crowdfunding.


Beetle drive A beetle drive involves plenty of shouting and moving around, making it a lively activity for the whole family! Recruit volunteers to help on the night and make sure they understand the rules. Draw up a table plan so you know where everyone has to move for the ‘drive’ element! Charge for entry and boost profits by selling refreshments or by including food in the ticket price. Have pencils (one per player) and dice (one per table). Leave time at the end for adding up scores, announcing winners and presenting prizes.


Wine tasting night All you need is a group of enthusiastic parents and someone who knows a thing or two about wine. A local wine merchant may give a free talk and provide wine at cost, in exchange for promoting their business. Provide nibbles to mop up the wine – bread or plain crisps – and hand out ‘tasting cards’ and pens so that guests can make notes. Sell tickets, offering a discount on a table of eight or more to encourage bulk sales. Wine tasting counts as ‘the supply of alcohol’, so you will need to obtain a TEN from the local council.


way to identify employers in your local area that parents can approach. Look to the community for


savings, too, as many assets can often be borrowed. Other schools or community groups may be willing to lend you equipment or facilities depending on the type of event. If running a sports-themed fundraiser, for instance, ask whether a local gym would be happy to provide equipment such as rowing machines in exchange for marketing.


International night International events give everyone the opportunity to share and learn about different cultures. Include performances of music and dance, traditional dress, games, craft activities and presentations by pupils about their family’s heritage. Ask parents to donate dishes to keep food costs down and to keep things authentic (contributions must be labelled with the ingredients used), or contact local restaurants for donations in exchange for advertising. Sell tickets in advance, and run a silent auction to boost profits.


FundEd SUMMER 2016 51


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IMAGES: RODAKM; JESADAPHORN; RETROROCKET/THINKSTOCK.CO.UK


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