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BOOST PROFITS
If the pro t you make is the measure of success at your fundraising event, how can you push it that little bit further? Raf es and refreshments are guaranteed winners, but here are some other tricks you can try. By Natalie Keeler
Interval games for your next event Event planning has gone well, with overheads kept to a minimum, so how can you eke out a bit more pro t on the night? By running games in the break! Not only will they provide a cash bene t, but should offer lots of laughs, too. Advise participants to bring along some extra cash, and decide which idea might best suit the event and the audience. Roll a £1 is ideal for adult-only
fundraisers, particularly when you have lots of competitive parents! Mark a clear start line about ve metres away from a bottle of (preferably donated) whisky or Prosecco, then get people to roll a £1 coin towards it. The coin that comes closest is the winner. Heads or tails is quick, popular,
and fun for family events. Charge players 50p to join in and have your
quizmaster ip a coin, at which point participants must choose either heads – where they need to make bunny ears – or tails, where they make a tail with their hands. Those that get it wrong must sit down. Play resumes until there’s one person left standing – they win half the cash as a prize. A £50 grid can be used at almost
any event, from quizzes to summer fairs. Either use 100 blank squares, or print a map of your catchment area and overlay a grid of squares. Seal a £50 note in an envelope. Players pay £1 to play, and write their name and contact details in their chosen square. Use the last two digits of the £50 note’s serial number to reveal the winning square. Discover more interval game ideas at
.
Silent auction / bidding wall Forget charging £1 for a strip of raf e tickets, where people often win a prize they didn’t really want! A silent auction can bring in a much bigger pro t, with supporters only bidding for the items they’re interested in. Plus, prizes can be more varied, and it practically runs itself on the night! A silent auction gives people
the chance, during an event, to view the items available and see what takes their fancy. People can also revisit bidding sheets to outbid others before the auction closes.
50 SUMMER 2016 FundEd
Secure sponsorship Approach local companies and other supporters to seek sponsorship for a specific event (or elements of your event) in exchange for publicity: by donating prizes for a raffle or auction; purchasing a piece of equipment; or an estate agent paying a price per board to promote your fair. Talk to the business initially about the
areas of need, rather than money – this will capture their attention before you raise the matter of cost. Don’t simply ask for £50 to cover a small project – find out how much money they have available, and start discussions there! Think about which businesses or sole
When seeking prizes, be creative
– from a boiler service to karate lessons or theatre tickets. Aim for a minimum of 10 high-
quality prizes and consider how best to display these. Bidders write their contact details and bid under each prize. When the bidding ends, announce the winners. Cultivate your donors by sending out ‘thank you’ letters, detailing how much the event raised and how this has contributed towards your goal. Read our silent auction step-by- step guide at
pta.co.uk/events.
traders in your area would want to advertise to parents – forget a simple stroll up the high street to ask for sponsorship – plumbers, electricians and solicitors rarely get asked for donations, yet are often keen to help! Align the type of business to the project – if fundraising for your school gardening club, a local landscaping firm might cover the cost of plants and equipment in exchange for a plaque outside the school’s garden area. For more information on working with local businesses, turn to p41.
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