Crowdfunding


RUN A TARGETED, ONLINE CROWDFUNDING CAMPAIGN AND GET YOUR PROJECTS FUNDED BY YOUR LOCAL COMMUNITY!


As Tallulah from Bugsy Malone would say, Suddenly everybody wants to be in show business!’


CASE STUDY: LIGHTS, CAMERA, ACTION!


‘Our crowdfunding project was launched to buy curtains, blinds, microphones, stage blocks, ooring and lighting for our school’s fabulous Red House Theatre. The theatre is used by both the school and other community groups, so plenty of people would benet. Our campaign ran for 28 days – enough time


to spread the message, but not so long that we’d lose momentum. We kept people updated throughout and thanked all those who had helped us reach each milestone. Large pledges from some of our supporters


who also use the space at the theatre, such as Plymouth Performing Arts Academy, eatmusic Radio, and Plymouth Redeemer Church, boosted our total and suddenly brought our goal within reach! We also received £2,500 from Plymouth City Council. This created a real buzz of excitement, especially as people began to realise


that we were well on our way to being successful. Our pupils created a fantastic video for our


crowdfunding page. We promoted our campaign in our weekly bulletin, on our website, Facebook, and by handing out yers at events. Social media was by far the most effective medium for reaching people, and at one point I even suggested that people pledge just to shut me up! Our rewards offered people a front-row seat


at a school production, annual family season tickets, ‘thank you’ letters from students, badges, and a free programme. We also had a special one-off reward, where the rst pledger to donate £300 would receive a bespoke piece of artwork – this went within a couple of days! We smashed our target of £5,000 with time to spare, and our nal total was a fantastic £6,035!’ Mel Tucker, PTFA Chair, Plymouth School of Creative Arts, Plymouth (570 pupils)


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