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Follow our fledglings


We asked three schools to pilot our new CrowdFundEd technology, but before they reach that stage, they need to pin down their projects. So how are they getting on?


INCLUSIVE PLAY EQUIPMENT: £16,000


Howard Rose, Funding and Publicity Manager, Balsall Common Primary, Solihull (741 pupils)


THE PROJECT


To update and replace our indoor multi-gym in the school hall, and to add a new trim trail to the outside space, which is in need of rejuvenation. These additions will complement and enhance the existing provision. The


apparatus will enable children to learn vital skills such as teamwork, problem-solving, tolerance, as well as building 


equipment will also open up play for children with varying degrees of physical ability and strength.


THE NEED: The new indoor equipment will help pupils further their physical education, whatever the weather. The indoor play structures will aid the development of upper body strength, thus improving motor skills and coordination, which can help with a child’s handwriting. Skills such as climbing and swinging help with dexterity and con dence. The new outdoor equipment


will enhance the existing provision and is designed to be inclusive. We currently have 17 pupils with physical dif culties, but the equipment would also bene t other children in the community who use our school.


24 SUMMER 2016 FundEd


THE EVIDENCE: We have consulted pupils, using the school council to collate views. We surveyed users of our before- and after-school clubs, and users of our holiday club, including local groups (Cubs, Brownies, etc) that use the school’s facilities. With a large school population, and a number of community groups using the school, it was unanimous that more play facilities were needed. THE COST: Quotes from play equipment companies put the cost at £16,000. This includes supply and installation. We have already secured


£6,500 – £4,500 from the PTA and businesses, and £2,000 from our Parish Council.


MARKETING: We have a good promotional network, which is how we have secured funding for this project so far: our school newsletter and website, Twitter, and our page on the online publication Best of Solihull (they have nearly 5,000 Facebook followers). We will promote through


the local paper, on our school noticeboards, and at our local Sainsbury’s, as well as in our local doctors, dentists, and swimming pool. We also have pupils’ parents, businesses, teachers, and the existing community groups that will bene t from the project, and the before- and after-school clubs and holiday club which provide childcare solutions for working parents of pupils and non-pupils. VISUALS: We have already prepared photos and plans,


and collated the children’s drawings. We are in the process of creating a video to use on the CrowdFundEd campaign page. REWARDS: Donors pledging over £1,000 will get a plaque on the equipment. All donors will receive a thank you letter. COMMUNICATION: Weekly updates on CrowdFundEd and via newsletters, the school website, and Twitter. Fortnightly progress reports with interviews with pupils. TIMESCALE: The project will be ‘live’ for six weeks. WHAT’S NEXT? Our project page on CrowdFundEd is currently in draft mode. The next step is to upload a video,  nalise the marketing schedule,  nish compiling the contact lists of potential donors and  nalise the rewards we’re going to offer.


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