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Food Tourism Events Programme When & Where
Food & Drink Travel:
The Hidden Harvest When: Tuesday 3 November, 10:30-11:30 Where: South Gallery 21&22 Food and drink can be a major influence on destination choice, and can create lasting memories and experiences. Travellers are key in promoting food and drink, through word of mouth and social media. The panel looks at food and drink travellers and what they like, seeing how the industry can generate business and how to get the most of investing in food and drink.
Moderator: Erik Wolf, Executive Director, World Food Travel Association
Organised by the World Food Travel Association
Creative Tourism Events Programme When & Where
Creative Tourism: All that you need to know about this growing sector When: Tuesday 3 November, 13:30-14:45 Where: South Gallery 21&22 The creative tourism is an increasingly growing sector that is being now been reaching all the continents. More and more entrepreneurs, companies and destinations are adapting their offers in order to fit this new demand. With a wide range of case studies and expert advice, this seminar aims to give you an updated overview of the sector as well as a practical support to launch and manage your own projects. Whether you are a private entrepreneur, a public
body representative, an academic or a journalist, this session will offer you a concrete vision of this innovative tourism.
It will also be the opportunity to present the
projects selected within the Creative Tourism Awards.
Organised by Creative Tourism
Speakers: Caroline Couret, CEO, Creative Tourism Network; and Prof Greg Richards, Co-author, The Creative Tourism Concept
Register for WTM London 2015 31
New Trends in Food
& Drink Travel When: Tuesday 3 November, 12:00-13:00 Where: South Gallery 21&22 The food tourism industry was founded in 2003, but a lot has changed since then. Interest in food and drink is at an all-time high, and this can have a large impact on businesses and destinations. So what are the current trends driving consumers? How long will these trends be of use to business and destinations? And how can you get the most out of wooing food and drink travellers? Moderator: Erik Wolf, Executive Director, World Food Travel Association
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