Back to Contents Sports Events Programme When & Where
Launch of the Global Cities & Nations Index
When: Tuesday 3 November, 13:30-14:00 Where: Platinum Suite 1
Mike Laflin, CEO at Sportcal, will announce the new Sportcal Cities and Nations Index. The index measures the most successful nations as event and sports destinations.
Sport Tourism Innovation for
Destinations & Events When: Tuesday 3 November, 14:00-15:15 Where: Platinum Suite 1 Some of the world’s leading sport tourism destinations and
professionals from major global events will discuss how the need for innovation holds the key to the future of Sport Tourism destinations. Attendees will hear from a range of destination marketing professionals who have used sport tourism and major events as a way of differentiating their destinations as they share their thoughts on this fast growing sector. The session will also introduce speakers from major sports and mass participation events that bring thousands of participants and spectators to sport tourism locations around the globe. Hear from the event professionals on the new trends and innovations that are shaping the future of events across the world. Speakers: Lars Lundov, Chief Executive, Sport Event Denmark; Mike Laflin, CEO, Sportcal; Iain Edmondson, Head of Major Events, London & Partners; and Neil Carney, Director Venue Management, Baku 2015 European Games.
Sponsored by Eurosport Organised by W2 Consulting
National Geographic Events Programme
Get Real: National Geographic’s Secrets for Promoting
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Organised by National Geographic Register for WTM London 2015
Authentic Travel Assets When: Tuesday 3 November, 15:30-17:30 Where: South Gallery 21&22 The panel will offer insights on promoting your destination’s most authentic and unique travel assets by deploying a combination of digital and print platforms. Panelists will offer a look inside editorial decision making and how partnerships and collaborations can create lasting and memorable stories. Learn how destinations and companies can customize milestones and anniversaries to create compelling news hooks for social media campaigns. Lastly, panelists will share how to measure your results with impact analytics. Speakers: George Stone, Editor at Large, National Geographic Traveler; and Andrew Nelson, Contributing Editor, National Geographic Traveler.
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