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8 Investment into coaching


“ Our belief in the importance of investing in expert youth coaches has not changed. This is another demonstration of that commitment.”


The FA has underlined the importance of developing better English coaches by investing in a number of new staff.


Eight educator positions have been created to support coach and player development in the professional game and at the top-level of the FA Coaching pathway. Four new staff, titled FA Professional Club Coach Educators, began work in December last year supporting Academy and Centre of Excellence departments in the Professional game. The agreement marks a significant move by football’s governing bodies with The FA, the Premier League and The Football League working together to raise the standards of youth coaching.


“Our belief in the importance of investing in expert youth coaches has not changed. We want to develop technically excellent young players who are excellent decision- makers and to do so we need to develop more skilled coaches. This is another demonstration of that commitment. It is, however, just the start and in time we’d


like many more coaches working in similar roles, if we are to give the elite player performance plan the required support” explained Sir Trevor Brooking, The FA’s Director of Football Development.


Working with regional clusters of clubs, staff deliver bespoke training and support. Qualifying all youth development staff with The FA Youth Awards 1-3 is part of this remit.


“The FA Youth Awards help coaches become more proficient in working with young players. The more coaches we can get working in this way can only prove beneficial in the development of talented young English players. It is anticipated that by the end of this year, there should be general agreement that the popular youth modules should be embedded in the youth coaching structures” added Brooking.


Professional Club Coach Educators will provide technical support by filming coaching sessions and facilitating a process of mentoring and reflection with individual coaches. The project, which is due to run for the next 18


months aims to embed the principles set out in The FA’s Future Game guides published last year.


The professional game, however, is not the only area to receive investment. Four National Coach Educator staff have been appointed to work at UEFA A and B Licence level. The educators will also be responsible for delivery of the FA Youth Award Module 3 and FA Advanced Youth Award as well as identifying, mentoring and supporting coaches working towards higher level FA and UEFA qualifications.


The UEFA A and B licence awards, the highest practical coaching awards on The FA Coaching pathway, are aimed at those coaches with aspirations of coaching youth team or senior players in the semi- professional or professional game.


The appointments will allow a greater number of candidates to access courses and provide continued support for existing holders of the awards.


ONLINE: Video Player


The FA Licensed Coaches’ Club video player, integrated into the Licensed Coaches’ Club website, provides interviews, coaching session footage and good practice clips from some of the games expert practitioners.


Explore the video library to hear England U21 manager, Stuart Pearce, explain his desire for learning; FA National Coach 5-11, Pete Sturgess, on the importance of developing expert Youth Coaches; and FA Director of Football Development, Sir Trevor Brooking, on how he grew up with the game. Each month, other coaching experts will provide an insight into their methods.


The video player includes behind-the- scenes footage of the England Men’s U21 and U17 squads including a snap-shot of training preparations. The basic guide to coaching series features short clips of FA Tesco Skills coaches working with grassroots players aged 5-11.


Complementing the coaching session footage are a series of short videos outlining the benefits of small- sided games and The FA’s Long Term Player Development model.


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