PRODUCTS LANO
Taste the luxury
with Lano Carpets
Encapsulating the aspiration and desire of luxe lifestyle brands,
A Taste of Luxury is the new concept in top-end carpet retailing from Lano Carpets.
Bringing together SmartStrand, SmartStrand Silk, wool, bamboo and polyamide collections, A Taste of Luxury redefines the manufacturer’s premium carpet, presenting a sophisticated new look that is destined to attract aspirational buyers.
“We’ve reworked our luxury carpet collection to be more reflective of current and predicted buying trends,” commented Birger Karlsson, UK and Ireland Sales Director. “Where once wool dominated the premium sector, a new generation of buyers are seeing the benefits of alternatives, particularly with the growing desire for super-soft faux-silk qualities, of which A Taste of Luxury features many.”
These novel looks and sophisticated on-trend colour palettes are presented in SmartStrand and SmartStrand Silk carpets such as Freedom, Velvet Dream and Beauty, Bella Donna and Gentle Bliss for a formidable collection ready to take the market by storm. Equally as important for this collection though is the attention placed on presentation, with two point-of-sale concepts placing the emphasis on a luxurious lifestyle.
“A Taste of Luxury defines our premium carpets and so it is only natural that the point-of-sale evokes a feeling of luxury so we’ve sought inspiration from designer fashion to create a truly stunning look and feel that complements the collections perfectly,” continued Birger. “With a look that is elegant and beautifully sophisticated, A Taste of Luxury represents a new way of thinking about carpet and how it can be presented to make it a highly desirable home lifestyle purchase.”
www.lano.com 46 | Winter 2016 Tomorrow’s Retail Floors
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