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designs, saw the brand launch 12 brand new rugs at this year’s designjunction, quite an achievement for what remains a small and dedicated business.


Getting The Story Out


“I haven’t had huge budgets to spend on advertising on any platform, so my exclusive designs have really helped to get the FLOOR_STORY name out there, particularly in getting us recognition and coverage in magazines. It’s not an easy task to PR a me-too rug against the big stores like John Lewis, Next, Ikea or Dwell, but if you’ve got something out of the ordinary then it makes life a lot, lot simpler. I’m now on the loans roster with titles such as Livingetc and have recently appeared in the Metro and Sunday Times, all with FLOOR_STORY exclusive designs.”


Simon is also a firm believer in blogging and social media, running an active blog on the FLOOR_STORY website and is hugely active on Instagram, a social channel he believes is great for smaller brands.


“Social media is great if you are a smaller brand it can be a low-cost way to build recognition, but Twitter and Facebook are kind of saturated with big brands trying to come across as hip and often failing dismally. I see the latter as a little passé and its monetisation really prevents you reaching a new audience without investing, it’s more about sharing stuff with friends and family. Instagram however is a great platform, it is so visual and uncomplicated that it’s intuitive to use. It’s hugely favoured by people looking for new brands, those that are under the radar a little, those great ‘finds’ you want to tell your friends about and so perfect for what we represent here at FLOOR_STORY. Best of all, it’s not currently monetised in a heavy way so providing your content is on point it’s a great way to grow your audience.”


With Simon already beavering away on his next set of collaborations and capsule collections, he’s not showing any signs of slowing down and so expect to see more great exclusives with brands and designers coming your way very soon. With a great narrative and many new chapters on the horizon, this is one story worth keeping an eye on.


www.floorstory.co.uk Tomorrow’s Retail FloorsWinter 2016 | 25


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