HOUZZ FEATURE
website in minutes, using the photos, reviews and other content that’s already available in their Houzz profile.
Wealth of Inspiration
Houzz provides a huge inspirational database with more than 8 million images of home interiors, exteriors and outside spaces. Design is intrinsically visual and Houzz has made it possible for a homeowner to look for a professional in a way that is very natural; by discovering which projects and styles they love and then selecting the professional whose portfolio best matches those needs.
By creating a compelling profile, which shares information about a professional’s business, and by uploading high-quality images showcasing their work, home improvement experts and designers will be able to reach a vibrant community and ensure they are considered by Houzz’s users.
Retailers and suppliers are able to showcase their offerings. One of the most popular features on the platform, one that is unique to Houzz, is the green product tags within the photos. When a homeowner taps or click on these, they can see information about the product to help them make decisions about what they like and want to purchase.
Creative Collaboration
The ideabooks on Houzz, much like online moodboards, allow people to save images they like and share them with others involved in the project. Professionals can also create ideabooks for their clients, asking them to note what they like or dislike, helping them get on the same page.
Tomorrow’s Retail FloorsWinter 2016 | 31
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