BALTA PRODUCTS
Satino IMPREL Opal for the first time making it available in a variety of exquisite high-quality styles.
Thanks to manufacturing innovation, Balta Broadloom has been able to retain the super-soft qualities of IMPREL Finesse used in Satino carpets, but with a sophisticated semi-matt effect that gives the carpet a more natural look, perfect for the UK market. In a range of on-trend natural tones through a rich palette of grey and neutrals, Satino IMPREL Opal is set to become a defining offering for Balta Broadloom.
“The launch of IMPREL Opal is something of a milestone as we believe it represents the ideal carpet for much of the UK, offering the longevity that people demand in a carpet with the softness and wool-like look that homes
across the UK crave,” said Geert Vanden Bossche, marketing director, Balta Broadloom.
Balta will also reveal a brand new identity for its hugely popular Sensit collection of extra-soft polypropylene carpets. Presenting a thoroughly modern and style-driven approach, the new-look Sensit brand will impress through its contemporary approach to carpet for the home. Along with developments to the enduring and hugely popular Stainsafe and X-Tron extra-strong polypropylene product lines, Domotex will reaffirm the manunfacturer’s position as one of Europe’s most prolific and innovative carpet manufacturers.
Balta Broadloom Hall 6 Stand A30
www.baltagroup.com
Tomorrow’s Retail FloorsWinter 2016 | 45
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