This page contains a Flash digital edition of a book.
IN STORE AT FLOOR_STORY Highly Acclaimed


Shortlisted and commended in several prestigious design awards, including Domotex’s annual Carpet Design Awards, the Designer Collection has recently grown to include works by eve spencer studio and Sagarika Sundaram. Each Designer Collection rug is made in just 20 pieces (bespoke sizes available) and comes with a digital provenance charting its creation. Hand-knotted and hand-dyed from 100% wool and taking up to 12 weeks to make, these are exclusive creations that have graced the pages of top interior lifestyle publications, testament to their appeal as objects of design.


“When I started


FLOOR_STORY it wasn’t that I knew I needed to


do things differently to find success, but that I wanted to do things differently.”


While celebrated and acclaimed, there is no doubt that the Designer Collection comes at a premium. But such has been the demand for unique FLOOR_STORY products that Simon has also worked with Kangan to produce a SS16 collection that uses a more economical kilim tufted construction that significantly reduces lead times and lowers the final price tag.


Exclusive Yet Accessible


“I really didn’t want FLOOR_STORY designs to be exclusive on the basis of cost, so the Designer Collection was always something of a forerunner to see how the process would work, how I can collaborate with people such as Kangan, Rob, Helen from eve spencer and Sagarika, how their designs translate and how we overcome the limitations of rug making. It represents


the echelon of what is possible and the rugs are of exquisite quality, but it has also served to help us create a new more cost-aware series of exclusive designs that are far more accessible. Good design should be available to the many rather than the few, but this can only heralded by breaking new ground.”


A similar approach to Kangan’s SS16 collection has also been taken with capsule collections in conjunction with some highly regarded design-centric brands and interiors stores, helping FLOOR_STORY to leverage extra recognition, finding a new channel in physical stores and providing a whole new range of exclusive designs. Collections with Sunny Todd Prints, A Rum Fellow and Darkroom Interiors, as well as Sagarika’s and Kangan’s new


24 | Winter 2016 Tomorrow’s Retail Floors


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48