CARPET ECCENTRICALLY BRITISH
Eccentrically British
Award-winning CoolBrand, Alternative Flooring has teamed up with top designer Ben Pentreath to provide a contemporary twist rooted in tradition.
Alternative Flooring has announced Ben Pentreath as its new carpet collaborator, adding great British pattern to the Quirky B collection.
As one of the UK’s leading architectural and interior designer, Ben is a great exponent of English style. His architectural practice has worked on projects from new housing developments for The Prince of Wales to private houses in the UK, Ireland and the United States.
“I was thrilled to be asked by Alternative Flooring to help design some new additions to their distinguished Quirky B collection. Some time ago, we at Pentreath & Hall had designed a range of printed papers based on stone and marble flooring patterns by the prolific 18th century architect, Batty Langley. It was a delight to put these back where they belong, on the floor – but now re-worked in a range of vividly coloured patterns in the Alternative Flooring wools,” commented Ben.
“The designs create complex three-dimensional patterns that trick the eye and play with space, in a way, which create rich textures for the contemporary English interior. Rooted in tradition, I am always surprised how fresh and modern these classical designs can be, and it’s been a real honour to work
16 | Winter 2016 Tomorrow’s Retail Floors
with the talented people at Alternative Flooring to bring this collection to fruition.”
The three designs are called Cube, Tetra and Lattice. The 12 colourways are named after Georgian architects and fuse country-house with contemporary quirky.
Alternative Flooring is an award-winning CoolBrand that embraces a creative spirit and head of creative, Lorna Haigh, is delighted to have Ben Pentreath on board.
“Alternative Flooring leads the way in the patterned carpet revival with Quirky B. Last year we worked with Ashley Hicks and Margo Selby and to have someone as influential as Ben Pentreath as our new collaborator is a masterstroke. It is really refreshing to work with British designers from different fields as they all bring a new perspective to our flooring,” she said.
Quirky B carpets are woven on traditional axminster looms in Britain and are available in a 3.66m width. The composition is 80% Wool and 20% Nylon.
Ben Pentreath for Alternative Flooring is priced at £98.73 per m2
www.alternativeflooring.com
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