NEWS INDUSTRY UPDATE
Topps Tiles Celebrates Partnership with Pennies
UK tile specialists, Topps Tiles, are celebrating their new partnership with digital money box scheme, Pennies, and the positive impact this has had on its charity fundraising drive.
Over 60,000 donations have been made to Topps Tiles’ chosen charity partner, Macmillan Cancer Support, since it introduced the Pennies initiative in October 2015. This digital version of the traditional charity box allows customers to donate a few pence when paying for goods by card at a till, making it easy and convenient for people to help out worthy causes.
Topps Tiles is celebrating its first year of fundraising for Macmillan Cancer Support thanks to a host of in-house activities including bake sales, sponsored bike rides, long-distance runs, golf days and charity raffles. Its latest partnership with Pennies is designed to help support this and increase donations throughout the course of its five year partnership with Macmillan Cancer Support.
Sylka Named as Awards Finalist for Second Year Running
For the second time in two years SYLKA, the innovators behind the globally acclaimed NuSilk carpet, have been shortlisted for the International Product Design Awards 2016, organised by Design et al and The Design Society.
The prestigious annual awards recognise the best product design concepts from around the world and cover a wide range of interior design projects and concepts, from leading brands in the interior design sector.
SYLKA are delighted to have been once again shortlisted by Design et al’s expert panel of judges for the Flooring – Carpets and Rugs category at this year’s awards, having won the same category at the International Product Design Awards 2015.
Steve Farrell, Managing Director and SYLKA’s founder, said: “We are absolutely delighted to have been shortlisted for the International Product Design Awards again in 2016.
“Last year we won a number of awards in recognition of our services and products and we hope to continue that trend into 2016.”
SYLKA are also proud to be sponsoring the publication’s other awards, including the International Hotel and Property Awards 2016 and the International Yacht and Aviation
“This technology has really revolutionised our fundraising strategy and we look forward to continuing to raise funds this way.”
Robin Auld, Head of Marketing at Topps Tiles, said: “We’re absolutely delighted with our new partnership which is having a significant impact in helping us to raise money for a worthy cause.
Alison Hutchinson, CEO of Pennies, commented: “Pennies is delighted to be working with Topps Tiles to help their customers join them in their fantastic fundraising efforts for Macmillan Cancer Support.
“Pennies’ digital charity box now offers Topps Tiles’ customers an opportunity to give their small change a big purpose as their micro-donations add up and help ensure no one lives with cancer alone.
08 | Spring 2016 Tomorrow’s Retail Floors
Awards 2016, in recognition of Design et al’s important role in the interior design industry.
SYLKA will find out if it has been successful during an awards ceremony due to be held at the Dorchester Hotel in Mayfair, London on 2 September 2016.
“Our continuing partnership with Design et al continues to bring immense value to SYLKA and we are delighted to be supporting these awards for another year,” added Steve.
www.sylkacarpets.com
“Customers like this easy, feel-good way to donate a few pence when paying by card and the response at Topps Tiles so far has been outstanding, with over 50,000 micro-donations made in the first three months.”
The Pennies scheme has proved so successful that Topps Tiles has rolled it out across all of its 330 stores nationwide, which now collects over 4,500 donations a week for Macmillan Cancer Support.
www.toppstiles.co.uk
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