FEATURE VINYL
Home Sweet Home
Kenny Miller, National Sales Manager, Distribution, at Gerflor Limited, shares his need-to-know guide on vinyl flooring for retailers in order to guide customers to their best possible flooring choice and capitalise on sales opportunities.
No longer just a basic level product, residential vinyl flooring is constantly evolving as manufacturers develop new product technologies to meet the increasing technical and aesthetical needs of end-users, no matter what taste or budget.
Luxury sheet vinyl flooring, luxury vinyl tiles (LVTs) and plank floorings have advanced significantly, in both appearance and performance, over the years. For example, many high- specification, design-led sheet products have superior looks, advanced acoustic properties and ≥36/R10 slip-resistant qualities, whereas LVTs continue to expand the aesthetic and specification boundaries.
14 | Spring 2016 Tomorrow’s Retail Floors The ‘Wow Factor’
Residential vinyl flooring is looking and feeling better than it ever has and is therefore not only just a practical choice for homes, but also provides the ‘wow factor’ and shouldn’t be confined simply to the kitchen, bathroom or utility.
Smart, stylish, and 100% recyclable, vinyl has it all with endless scope when it comes to design. International vinyl flooring manufacturers with in-house designers, such as Gerflor, therefore take inspiration from many sources, including world-wide trends in interior design, colour, textures and finishes, to capture the latest looks.
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