VINYL FEATURE
The new Pulse collection from Quick- Step could be the floor of the future. The luxury vinyl collection has an unprecedented realistic look, achieved through a revolutionary production method, and is very practical for a designer floor. Pulse is hard-wearing, water-tight, warm, sound-absorbent, just as attractive as wood and entirely free of phthalates.
“Modern technology is making it posible to realistically
mimic very delicate,
epensive or difficult- to-apply materials,
with practical features we could only
dream of before.”
Aesthetically speaking, we are still big fans of wooden flooring in our homes. The allure of this warm material is favoured by all, but today’s flooring demands extend far beyond looks alone. Our expectations are higher than ever when it comes to comfort and practicality. This is why Quick-Step has developed a new generation of vinyl that not only satisfies our practical requirements, but is just as eye- catching as genuine wooden planks.
Authenticity
Although many consumers still cherish a strong preference for authentic materials, Quick-Step has noted the emergence of a new movement. Faux has nestled itself snugly among the many fully accepted, frequently spotted and even stylish alternatives.
Modern technology is making it possible to realistically mimic very delicate, expensive or difficult-to-apply materials, with practical features we could only dream of before. It also
enables designers to use materials in entirely new ways that would have been impossible with the real thing. A prime example of this is Quick-Step Laminate’s scorched black Impressive Burned planks, featuring a black scorched pattern that would have been impossible to create using the genuine material.
Matching Textures
Quick-Step has been taking note of the many opportunities presented by this trend for quite some time, while the design team is no longer allowing its creativity to be hampered by restrictions. A new production unit that opened last summer has raised the creation of attractive imitation products to a higher level. The new Pulse vinyl collection is produced here and features vinyl planks in a wide range of wood designs and matching grain textures. The extra long and wide planks show an enormous amount of variation in grain patterns that produce the visual effect of a genuine wood floor, while a matching wood grain texture ensures the authentic look and feel of genuine wood.
On-Trend
The new Pulse collection features 20 designs that correspond to the latest interior decorating trends. Oak remains a favourite for floors but, in the wake of the Scandinavian design wave, it is hard to imagine an interior without pine. On the one hand, many homeowners are still striving for perfection with a crisp, detailed and elegant look . This is reflected in smooth oak planks that create a serene sense of balance and a streamlined design, such as Quick- Step’s light-coloured Pure blush oak: the ideal foundation for a Scandinavian or classic interior.
On the other hand, imperfect finishes have also been capturing consumer interest, such as the rough Sundown pine vinyl planks that are particularly suited to industrial lofts or rustic interiors.
These days people are very keen to inject history and personality into their homes, which is why vintage looking wood is in high demand.
www.quick-step.co.uk Tomorrow’s Retail Floors Spring 2016 | 19
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