FEATURE VINYL
Hi Lorna! So tell us, what are the stand-out trends for 2016, in terms of colours, shapes, textures, materials?
In colour we are seeing natural earth elements and tinted colours in use across surfaces, with injections of deep pigments like indigo blue-blacks, and pearlescent highlights. We predict a move away from the popular copper tones towards pewters and more artisan bronzes.
Pattern is still geometric, but it’s also about a mix of scales. We see this evolving through the year and are interested in organic as well as more regular shapes.
Textures this year will often be rustic yet contemporary and clean. Soft, worn, limed grains and artisan painterly brush strokes are two themes emerging for us.
We will see more patinated metals, worn woven fabrics that expose threads, and digitally printed surfaces. It’s about things that are a little imperfect, rare or unusual.
What is likely to inspire these trends?
Culture and global issues at a wider level influence things on a smaller scale when it comes to trends.
Materials are influenced by peoples’ increasing interest in where things originate; the provenance of furniture and fabrics, and the workmanship involved. Stripping back unnecessary decoration and a return to a simpler lifestyle for many means interest in more raw surfaces and calmer colours.
We also connect the trend of craft to this: people are keen to be their own designer and craft their own products. Creating floors with pattern is one way to do this.
What are the latest trends in flooring?
Pattern! As well as walls, the floor is increasingly a surface for beautiful pattern. Using simple, contemporary oaks and limed grains in larger scale planks in herringbone or parquet adds subtle impact. The brave are embracing multiple tones of colour in one pattern, shades of grey woods for example can look really contemporary.
The Earth’s Influence
We spoke to Lorna Williams, Head of Product Design and Creative Marketing at Amtico, to find out why global issues are impacting vinyl flooring for 2016.
20 | Spring 2016 Tomorrow’s Retail Floors
Flooring is going to be exciting in 2016. We see tints and inks influencing products. Hand-painted lines and shapes and the combination of craft and technology.
Colour in flooring is changing for us. Clever, colour-balanced neutrals mean you can use a grey wood in a kitchen or bedroom and it’s neither too warm nor too cold. Without giving away our secrets, it’s a real skill to achieve, found in the details of a design.
We know people want the ability to be their own designer. For some time, our commercial design clients have been mixing colours and plank sizes in boutiques and high-end projects, and it’s now possible to get in on the act at home with online or in-store design tools to create a ‘mix and match’ effects, bringing an element of individuality to the space.
www.amtico.com
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