FEATURE MAKE YOUR LIFE A BEACH Make Your Life a Beach
Whilst most people are now dreaming of or planning their summer holidays, a clear beach theme can be seen throughout current interior trends. Here, tile
manufacturer and distributor, Original Style, discusses how and why they have incorporated a beach theme into their latest range.
It’s that time of year again. Winter holidays and ringing in the New Year have passed by all too quickly and we’re now counting down until it’s time for warmth, sand and sun. There’s no need to despair, though, because beach-inspired flooring is very on- trend, and what better way is there to invite an early balmy breeze of a summer holiday into your life?
With spring on its way, many homeowners are looking for a fresh start and are beginning to plan and research interior design projects online—most probably alongside looking at sunny beach holidays. Thus, now is the time for retailers to begin appealing to customers with varied information regarding on-trend flooring that is both durable and easy to install via several different outlets. Of course, the best being a personalised one-on-one customer interaction, dynamic showroom displays and well-developed marketing materials that effectively sell both the product and the store.
Ceramic tiles are always an appealing choice for both walls and floors, due not only to their ease of installation and durability, but also because of the extensive selection of designs and patterns available. All of these factors are extremely important to consumers when considering their renovations, which have ultimately made tiles a more attractive flooring choice.
One of the most recent innovations in the tile industry, which has consequently promoted an increase in sales, is the advent of inkjet printing.
Rob Auld, Head of UK Retail Sales at Original Style, said: “The use of inkjet print technology has completely transformed ceramic tile design.
“Today, anything is possible. Surfaces, textures, patterns and prints can look and feel like just about anything from wood, stone, marble or even brick. The imitation effect tiles are
30 | Spring 2016 Tomorrow’s Retail Floors
Original Style Tileworks Canela Clapboard Textured Matt
The wood effect channels image of beach huts.
definitely more user-friendly when it comes to cost and are generally easier to install and maintain.”
Indeed, there has never been a better time to capitalise on the beach interiors theme in the flooring industry due to the horizons expanded with inkjet printing.
“Over the last year, numerous porcelain
woods have reached our shores, both traditional and contemporary, in an array of colours, tones and even cuts,” Rob continued.
“Distressed, old or even badly worn wood is very on-trend right now and appeals to the beach-feel. Similarly, the wave-style large format tile immediately captures the imagination of the consumer.”
The beach-inspired interiors trend can be classified by neutral, warm colours and nature-inspired designs, and the look can be achieved by using natural, screen-printed, or inkjet printed tiles. Three particular ceramic tile designs from Original Style would complement this style well.
The Sands collection tiles from the Tileworks range are hard- wearing, rectified, full-bodied porcelains that are available in a variety of formats and colours that resemble the sands of famous beaches all over the world. Unlike the shifting nature of beach sand, these tiles are solid as a rock and can be used in heavy footfall, dry areas. With tile names like ‘Waikiki’ and ‘Santa Monica’ within the range, they capture the sunny beach holiday that we surely are all dreaming of.
Studio is also a collection from the Tileworks range, and consists of a rectified textured matt glazed ceramic tile characterised by its, calming wave pattern. Available in three
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