PRODUCTS BOEN
A Force of Nature
An innovative new surface-finish technology – Live Pure – gives BOEN floors an untreated and completely natural look, while also
providing extreme resistance against dust, dirt and liquids.
Parquet and hardwood flooring supplier, BOEN, has launched a new range of products to provide customers with the latest trends and technology dominating the industry.
President of the BOEN Brand, Geir Wåland, said: “At BOEN we have set ourselves a number of goals for the coming year.
“In addition to taking the role of style adviser through the four furnishing styles Classic Elegance, Pure Nordic, Urban Contrast and Modern Rustic, we aim to always be at the forefront of new trends and new technology.
“It is therefore with great pleasure that we can offer our customers a range of new products and technology that can be perfectly integrated into the four styles we have defined. All new products are tailored in accordance with the latest furnishing and design trends.”
A most natural surface
In today’s design world, one of the strongest trends is to use natural materials and surfaces with a particular focus on genuine craft and untreated surfaces. With the introduction of the completely new surface-finish technology, Live Pure, BOEN gives their customers the opportunity to choose flooring that preserves the naturalness of wood without compromising on resistance against, for example, liquids.
An oak hardwood floor with the Live Pure finish conveys the impression of freshly sawn wood in its natural state. The surface looks naturally light and preserves the naturalness of the wood – at the same time the surface is highly resistant.
Geir continued: “Over the last few years we have seen a huge demand for surfaces that are as natural as possible and earlier launches of naturally oiled floors have been well received by the market.
“With Live Pure we take the desire for natural surfaces one step further by developing a surface whose ultra-matt finish makes the wood look as though it has been untreated in terms of colour, grain and touch.
“All the wood finished with Live Pure technology is ready to use and can be laid without any further treatment. Also during usage no further surface treatment is needed.”
boen.com/en 34 | Spring 2016 Tomorrow’s Retail Floors
“In today’s design world, one of the
strongest trends is to use natural materials and surfaces with a particular
focus on genuine craſt and untreated surfaces.”
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