COMMERCIAL LAUNDRY
THE EVOLVING STATE OF THE LAUNDRY SECTOR
The cleaning sector has been going through a series of transitions, with market-leading brands still demanding the higher price points, while other propositions are not meeting the quality and performance characteristics required by the market. With huge disparity between offerings, Zena Goddard, Head of Commercial Sales at SNG Commercial, discusses the change, and ultimately, the potential effects it has on the end user.
The commercial cleaning market in the UK is growing at a rapid rate, with new products, solutions and services hitting the market weekly. This has sparked a continual growth and encouraged more affordable products to hit the industry, rivalling the sector’s known brands. However, this competition starts and ends at the price point. While this means wholesalers can now offer their customers a wider range of products at more affordable prices, it is disputed whether customers are benefitting from this misplaced, perceived value, with inferior products unlikely to get the job done efficiently.
To meet the lower cost price position in the market, we have seen other brands reducing levels of active ingredients within their formulations, which has impacted on overall product performance and efficacy.
In sectors where cleanliness is of high importance, such as care homes and hospitals, it’s key that companies fully understand how crucial it is to have a reliable, high quality product that is not only commercially viable but has the right active ingredients to clean effectively. We know that the care sector has to take great measures to ensure a high level duty of care to its residents, and therefore choosing products like laundry liquids to meet this criteria is critical.
www.tomorrowscleaning.com
However, it’s not just the care sector where quality and hygiene is paramount. Hospitality businesses are also in need of a superior cleaning product at a cost effective price point. A low performing laundry liquid in this sector could have a negative impact on a customer’s perception of the company.
We’re currently in an era where underperforming products can often make or break the experience of a customer within the hospitality sector, which leads to a negative impact on the reputation of the venue. And with the ever-increasing social shift towards social media channels, these businesses need to evaluate the continual change in consumer expectations.
At SNG Commercial, we have continued to buck this trend; consistently investing to increase the amount of active ingredients within our formulations, whilst offering the strongest quality and cost ratio in the market. This supports our core values, which ensures we deliver the very best cost to our customers, while providing exceptional levels of performance.
The increased investment has also allowed the company to raise the efficacy of our Muvo laundry detergent formulation by 33%, making it a market-leading performer. It is this growth which helps us to meet our primary objective. As customer trends are moving towards the switch and save, our aim is to ensure that they can confidently change to our laundry brands and still achieve unrivalled price points, combined with reliable and exceptional levels of product performance.
The product performance and results are independently tried and tested by a variety of trusted laboratories. The products have also been industry recognised, winning renowned and prestigious awards from acknowledged and esteemed organisations.
www.sngltd.co.uk
Tomorrow’s Cleaning June 2016 | 37
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