SHOW REVIEW
with the nominees being the Lumecel Microburst 3000 Air Care Dispenser from Newell Europe, the Quick & Easy System from Werner & Mertz Professional, and the SpillEx from Vileda Professional. When Werner & Mertz Professional were revealed as the winners, they were eager to outdo Cleanfix in their celebrations, standing on their chairs and cheering in celebration, before their two frog mascots joined them onstage to collect the award.
Speaking of their decision to give the award to Werner & Mertz, Michelle said: “The jury was impressed with the ultimate portability, simplicity and practicality of Quick & Easy. The operator wears the system on a belt and can move from room to room with five different chemicals, interchanging between them quickly and easily. There is no need for installation and the operative does not come into direct contact with the chemical, making it completely safe.”
The third and final category – Management, Training Solutions and Related Products – was made up of Kärcher’s Connected Cleaning, Augmented Reality: Suma Revoflow from Diversey Care, and the Tork
www.tomorrowscleaning.com
EasyCube from SCA. Before the winner of this category was announced, Pernille La Lau called for even bigger celebrations, including a lap of honour of the Amtrium, and when Diversey Care was announced as the winner, the company’s representatives duly obliged.
“This is an exciting and far-reaching technology
that has not been seen in the professional cleaning
sector before and it brings with it many opportunities and possibilities.”
Once they made it to the stage and collected their award, Michelle praised the Augmented Reality system as ‘an exciting and far-reaching technology that has not been seen in the professional cleaning sector before and it brings with it many opportunities and possibilities’.
And so to the big one – the overall winner of the Amsterdam Innovation Award 2016. Chosen from the three individual category winners, the excitement in the Amtrium was palpable
as Rob Den Hertog, Exhibition Director at the RAI took to the stage to announce the overall winner. A huge cheer erupted though, when Diversey Care were announced as the Overall Winners for the Augmented Reality. Confetti rained down on the stage as Diversey collected the award from Alan Tomlin, International Director of ISSA and Paul Riemens, CEO of RAI Amsterdam. Michelle explained that the Augmented Reality was successful because of its ‘reaching potential in the sector’, and added that in judging the awards, the jury was ‘really inspired by what we saw’, particularly when it came to looking towards the future of the industry.
During the ceremony, a cheque for €16,500 was presented to Patricia Vermeulen, CEO of the AMREF Flying Doctors charity by Bas Dalm, Director of International Exhibitions at the RAI Amsterdam. The charity is supported by the RAI, and any proceedings for entering the Innovation Awards went to the organisation, which looks to improve the health of girls and young women across Africa.
Elsewhere, the Kärcher BRC 40/22 C picked up the Visitor’s Choice Award, as voted by visitors to the show, with an impressive 45% of the vote.
Tomorrow’s Cleaning June 2016 | 33
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