SHOW REVIEW
INNOVATION NATION Another of the main benefits of shows such as these is the chance for companies to showcase their new innovations and services to the masses. The amount of new product launches, big and small, on show across the RAI was a little mind- blowing it has to be said.
And this was not just from the so- called ‘big boys’. Stands of all shapes and sizes were showcasing their wares, many of which featuring some truly remarkable and legitimately innovative products. One of which came from Spanish company Sprimsol, who were showcasing their automatic mop wringers – a simple idea in principle, but one that drastically reduces the physical labour of cleaning operatives (check out the Fregomatic for yourself here).
Elsewhere, the big guns took the opportunity to show off their latest products and services in an extravagant fashion. Rubbermaid celebrated the launch of their new LumeCel Microburst 3000 air fresheners with a giant replica model on stand, which also featured a live demonstration of the company’s new Slim Jim step-on bin, as a lever automatically pressed the bin’s pedal continuously throughout the show. A live counter was keeping track, to highlight its durability – by the time I met with them on the Thursday afternoon, the count was at just over 116,000 and Director of Brand Activation & Market Development, Bob Moffat anticipated that it’d reach 200,000 by the end of the show.
One of the busiest stands of the whole exhibition (of which there were many, I might have mentioned, but this place was massive), was in Hall 10 where Tork were showcasing their latest washroom products and services. The highlight of which was undoubtedly the very cool ‘Virtual Reality experience’, where visitors could learn more about Tork’s latest Image Design line. Obviously your humble editor had a go, and as I’m not too accustomed with the growing VR craze, it was a bizarre, yet thoroughly interesting experience.
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The guys on the Tork stand were also proudly showing off the brand’s new EasyCube service – a digital washroom monitoring system that lets cleaning operatives and maintenance staff know exactly what is going on in the washrooms under their care by tracking the usage of dispensers and bins and informing them when these dispensers need replenishing in real time. The service was actually kitted out in the largest washroom of the RAI centre, with data being transmitted direct to the Tork stand for visitors to see, and it proved to be a big hit.
Jamie Wright, Communications Manager UK&I at SCA said: “This year, we had some high ambitions for ISSA/Interclean and we feel like we
have had a really successful show. As we were putting our digital services and innovations front and centre, we wanted to stand out from the crowd, and in particular, our display of the Tork EasyCube service was a big success.”
Indeed technology and the introduction of fully integrated digital monitoring systems appeared to be the hot topic of this year’s show, with many different organisations making significant strides into the ever- expanding digital world. The likes of Kärcher and Nilfisk – whose stands both dominated the rear end of Hall 1 – unveiled their Connected Cleaning and TrackFleet systems respectively. These concepts aim to provide comprehensive fleet management systems to cleaning operatives and facilities managers, allowing them to note exactly where machines are, how they are being used, how efficiently cleaning tasks are being implemented and the overall productivity of the cleaning team.
These new systems share similarities with Diversey Care’s ‘Internet of Clean’ concept, launched in Zurich last year as part of the 60th anniversary celebrations of their TASKI brand. And Diversey were once again showing this off, alongside its increasingly popular Intellibot robot cleaning machines, on their stand. Decked out with topical ‘Stroopwafel’ decals (when in Rome, eh? Or should that be Amsterdam?), the robots were a huge draw to visitors for the duration of the event, but for all the glitz and excitement of the robotic innovations, the growing trend of ‘cloud-based’ cleaning management systems seems to be one of the true breakthroughs for this year’s show.
Diversey Care has recognised this trend, as the company’s president, Dr Ilham Kadri noted: “The transformation in the industry, which we are leading with the Internet of Clean, is the most disruptive one that I have seen in my career.
“Robotics and the cloud are here to stay. Our industry needs top technology to enhance the value of cleaning, and I believe that we are on the right track now.”
Tomorrow’s Cleaning June 2016 | 31
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