SHOW REVIEW
THERE’S NO BUSINESS LIKE SHOW BUSINESS
The landmark event of the cleaning world came and went last month, and we were there to capture it all. Tomorrow’s Cleaning Editor Matt Waring tells us all about the best bits of this year’s ISSA/ Interclean Amsterdam show.
If you’ve been keeping up to date with this publication for the past few months, and as devoted readers (ahem), I hope that you will have been, you’ll be all too aware that the big ISSA/Interclean showcase finally rolled into the RAI Amsterdam last month.
After what feels like months of build up, it was strange to finally be heading over to Amsterdam for the show that, since my introduction to the cleaning industry 18 months ago, I’d heard countless good things about. Expectations were understandably high as we arrived at the Schiphol Airport in the glorious Dutch sunshine (a refreshing change from the ever- present grey of Manchester!), but there was a little voice in the back of my head saying: ‘What if it doesn’t quite live up to it? Make sure you enjoy this, it only happens once every two years after all!’
30 | Tomorrow’s Cleaning June 2016
Having been to the Cleaning Show in London last March, I like to think that I’d had a bit of a taste of show life, but while I don’t want to put down the Cleaning Show, nothing could quite prepare me for the sheer size of this show – it’s massive. When learning that Kärcher’s stand was the size of nine tennis courts, and that was just one stand, in one hall, out of eleven, it gives you some idea of the scale of the place. A quick walk around on the first day to get my bearings ended up turning into a hike of epic proportions, to the point that I almost needed a trail of breadcrumbs to find my way back to our stand! Still, at least the pedometer on my phone was kept busy!
Once I’d got used to the sheer size of the show (it took a few hours, I’ll admit!) it was straight to work, making appointments, attending seminars, shaking hands, swapping
business cards and generally walking around – and there was a lot of walking around. The investment in some proper, industrial gel insoles for my shoes had proven to be worthwhile by the end of the show!
As with my previous exertions to trade shows, one of the main pleasures of exhibition life is getting the chance to meet up with all of the people that we deal with so regularly – either old acquaintances that we’ve not seen since the last show, or being able to put faces to names for the first time. Maintaining positive relationships is something that makes all of our working lives that bit more enjoyable, and because of this the networking aspect remains one of the key benefits of visiting shows – it also makes me pine for more occasions to meet up with the wonderful people I work with so often.
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