Hot Tub & Swim Spa Scene HOT TUB NEWS
New UK Membership Club Launches Marketing Mix
One central marketing hub for the combined industry.
Multi-Platform
A combined on-line, e-shot and print magazine
Get Heard!
Pooling resources on regional and national promotion
Resource Centre
Packed with marketing ideas and material.
The Hot Tub Club, a new membership scheme for existing and potential hot tub and swim spa owners in the UK and Eire, launches later this month.
Collaborative Promotions
Consumers can join The Hot Tub Club free of charge and will receive a membership card giving them access to special offers, promotions and VIP events. Hot Tub Club members will receive a magazine twice annually and also regular updates. Participating Hot Tub Club retailers will be able to offer consumers planned promotions, point of sale incentives and benefi t from a post code locator.
The collaborative initiative is being backed by some of the leading brands in the UK including Hydropool, Elite, Caldera Spas, Marquis Spas, Coast Spas, Vita Spas and L.A Spas.
A guaranteed proportion of money raised from The Hot Tub Club is being reinvested in promotion to help grow the size of the market.
Matchmaking
www.the-Hot-Tub-Club.co.uk
ABOVE: The Hot Tub Club brings together manufacturers, retailers and consumers in one lively hub.
“It is not too late for more brands to get involved,” commented Christina
buyers and suppliers
The Hot Tub Club is the first initiative of its kind that brings together everyone involved in the provision of home hot tubs, swim spas, home wellness and an abundance of accessories in one, united, marketing hub.
Connor of Waterland Media, the team behind the initiative. “The Hot Tub Club will gain momentum year on year and everyone involved in Waterland Media is excited and privileged to be providing the conduit for this unique collaborative industry promotion.” The Hot Tub Club Tel. 01353 666663
www.thehottubclub.co.uk
Aqua Warehouse Group Celebrates
During a recent world seminar held in Mexico, hosted by Maax Spas Corporation, Richard Hart, owner of the UK’s Aqua Warehouse Group, received two huge International Awards as UK distributor of both L..A. and Vita spas.
He was fi rst awarded a Double Platinum Award for the outstanding sales achieve during 2016, this was then royally trumped with the award for ‘Worldwide Dealer of the Year’ an outstanding award from the industry’s third largest manufacturer. Aqua Warehouse brought together the combined dealerships under the L.A. and Vita banners for their recent UK dealer conference and annual awards, presented by Hot Tub and Swim Spa Scene publisher, Christina Connor. There were Gold Achievement Awards for Hot Tubs Hampshire and Welsh Hot Tubs with
ABOVE: The Aqua Warehouse Group and its dealers came together to celebrate recent successes.
Concept Spas taking the title of Most Improved L.A. sales and Oasis Pools & Hot Tubs taking the Vita title for most improved sales. Top L.A. sales spot was taken by the team from Welsh Hot Tubs with 1 Stop Spas topping the Vita Spas table.Hydro Active were runaway winners of the Indoor Project Of The Year category with 1 Stop Spas
taking the equivalent honour for an outdoor installation. The Tech Of The Year award went to Brian Kennells of Spyrys while Cornish Hot Tubs won the top marketing/promotion accolade for their ‘Loo with a view’ installation that was featured on the popular television show, George Clarke’s Amazing Spaces.
Hot Tub & Swim Spa Scene HOT TUB NEWS 7
ISSUE 0 | MEDIA KIT 2017-18
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