ISSUE SPOTLIGHT: COMMUNICATIONS & MARKETING


ISSUESPOTLIGHT A CONSISTENT BRAND IS THE KEY


COMMUNICATIONS & MARKETING is a vital tool for spreading your company’s message and securing new business


Marketing experts are encouraging firms to look at the consistency of their marketing materials. Simon Cox, of Simon Cox Marketing


Solutions, has outlined why branding is essential to a business’ identity. He said: “Earlier this year, I was asked


to quote for some promotional items for a local division of a well-known brand and, having signed off the visuals and artwork with their head office, the local outlet decided to cancel the order over price and opt for another supplier. “Having spoken at length with the


‘BRANDING IS ESSENTIAL TO


YOUR BUSINESS IDENTITY AND HELPS YOU TO STAND OUT’


relevant parties, the business missed the deadline for their requirements for an exhibition and therefore missed an opportunity to promote themselves over a few pounds. “The brand was due to be printed and produced


onto marketing material and products which weren’t consistent with the company’s overall vision.


“How does this make you feel as a potential consumer or buyer? Do you trust the company or does it devalue the brand? Does it cloud the consumer’s mind over the contents of the product? “Branding is essential to your business identity and helps you to stand out in your customer’s minds. Your branding will also drive customer loyalty and delivers trust and authority


into your expert knowledge. “Consistent use of your logo, brand colours and key message across all


communication channels is key to business and will strengthen your brand identity.


“My advice is to find a company who can offer all


your branding for your marketing material to ensure brand consistency and deliver your message in style.”


Visit: www.simoncox.info


How many suppliers are REALLY helpful to your business? Imagine if you could find a local specialist in working with……


On brand: Simon Cox


You just have! We’re Seriously Helpful, Recommended, and Great Value too. SeriouslyHelpful.co.uk 01604 64 77 69 20 inbusiness APRIL/MAY 2017


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