increasing digitalization and emerg- ing disruptive mobility services, a growing demand for innovative, inte- grated, and well-managed mobil- ity solutions is being met by various start-ups. These are trying to har- ness the momentum of new market opportunities and profitable growth. With a wide range of new start-ups surfacing offering fast-changing new mobility solutions, the concept of new mobility services has moved beyond merely being a hot-topic. As a conse- quence, the European new mobility market is becoming transparent.
T Fig.1
he mobility market is shifting from product-based to service- based modes of business. With
Currently, an important task for
authorities and public transport agencies (PTAs) is to grasp the rap- idly evolving market for new mobility services. Since PTAs are organized at a local level, in most cases, their new mobility services maintain a local individual focus with low rates of transferability. The Berlin-based consultancy
Green Business Development (GBD) conducted an independent expert survey with the aim to bring more transparency into the new mobil- ity market. GBD’s European new mobility survey 2016 is the first Europe-wide expert survey on the development of this extremely
dynamic market. More than 200 experts from eight countries par- ticipated in this study. Respondents included experts from nine business sectors: the automotive industry, start-ups, public transport agencies, accelerators and incubators, inves- tors, consultancies, governments and public sector, research institutes and universities. Mobility services are regarded as comprehensive solutions that integrate the users’ mobility ecosystems. In this study the term ‘new mobility’ includes vari- ous forms of new mobility services: car-sharing, ride-sharing, e-hailing, intermodal mobility services, park- ing services and logistics services.
Fig.1: Opinions regarding liberal mobility legislation / Fig.2: New mobility hotspots in Europe / Fig. 3: Cities vs. rural areas
Fig.2
Fig.3 57
Mobility, Multiodality and Traffic Efficiency
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