January 2015 a contest for the university and college students to develop smart applications. The winners in the contest were announced during GITEX (Annual information technology exhibi- tion) in 2015. RTA also developed a partnership with the private sector and strategic partners to provide quality smart services to the clients. In the near future, the RTA will be
focusing on sustained improvements and development of smart services, and will continue stimulating the cre- ative spirit amongst the youth, espe- cially university students. Moreover, the RTA will also uplift the partner- ship with the private sector, and stra- tegic partners to deliver excellent and smart services to clients. RTA believes that ‘Customer
Needs & Expectations’ must be met at all touch points and that modern organisations must act proactively to predict their “Customers’ Needs, Expectations, Pulse and even their Customer Appetite”. As such, RTA has developed a complete framework to deliver this ambitious goal, call- ing it “the Framework for Integrated Customer Insight” or the “FICI”. Using the FICI framework, RTA Customers are encouraged to give their feedback through more than 14 channels, customer data is then collected, analysed and visualised to discover the customers’ needs and expectations. Initiatives and projects are then planned and executed to cover the needs discovered. In addition, RTA engages with our
customers and people of Dubai in many other new and innovative ways. For instance, RTA conducts regular interactions with customers through a Customer Council. It conducts innovation labs inviting customers, students and others to provide feed- back and take part in problem-solv- ing and brainstorming for ideas with the objective of achieving people’s
for the benefit of Dubai’s citizens, residents and visitors, corporates as well as the Dubai Government. It is important to highlight that
The ‘nol’ card
happiness. It has also established an Innovation Club with representatives from diverse groups giving them an opportunity to interact with top man- agement of RTA and provide cus- tomer feedback.
What is Dubai doing to integrate transportation services with transport information and payment services? RTA has invested in the ‘nol’ card to be the Unified Transport Payment card for all transport modes includ- ing Metro, Tram, Buses, Taxi, Water Taxi and Parking. The wealth of information that is being gener- ated by using the ‘nol’ cards can be utilized to provide tailored services for customers by understanding their journeys. RTA also has a plan for the expansion of ‘nol’ for non- Transport payments. The recent initiative towards this is where ‘nol’ can be used in Dubai Public Parks. There has also been a signing of Memorandum of Understating with Dubai Smart Office to announce ‘nol’ as a mode of payment for Government or Retail Services. RTA is developing Dubai Integrated
Mobility Platform (DIMP) that will integrate all modes of transport, transport services with information and payment services. The DIMP will offer a comprehensive mobility solution through a single platform that integrates all functionalities and modes/services of transport, and offers a seamless customised journey experience in Dubai. DIMP will inte- grate RTA and third party offerings
H.H Sheikh Mohammed launched Dubai’s Autonomous Transportation Strategy in April 2016. This strategy sets an ambitious target of 25 per cent of all transportation trips in Dubai to be smart and driverless
by 2030. A joint venture between the Roads and Transport Authority and Dubai Future Foundation, the strategy focuses on four pillars: indi- viduals, technology, policies and leg- islations and infrastructure. Thanks to a driverless metro, many custom- ers of RTA already enjoy a smart and driverless world-class public trans- port experience.
Can you compare the ‘before’ and ‘after’ Dubai as a Smart City situation? Like any other complex transfor- mation initiative, Dubai Smart City initiative is a Journey and a work in progress. For the Government of Dubai as well as RTA, this journey will continue in line with Dubai 2021 Plan that envisages a city of happy, creative and empowered people and which is their preferred place to live, work and visit.
FYI
H.E Mattar Al Tayer is Director General, Chairman of the Board of Executive Directors of the Roads and Transport Authority (RTA) of Dubai, United Arab Emirates (UAE)
Fiona D’Cunha is senior editor at RTA
Daniela Stoycheva is project manager at Polis
Fiona.dcunha@rta.ae dstoycheva@polisnetwork.eu
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CItyview
THE THINKING CITIES INTERVIEW | H E MATTAR AL TAYER, Dubai
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