FBC


Happenings UPFRONT


8 Happenings | 14 Q & A 16 Sales | 18 What’s New


ORANGETHEORY FITNESS OPENS 500TH STUDIO


Erin Andrews hired as brand ambassador


The brand has seen a 69 percent in- crease in studio openings in 2016 from the same time last year. To cel- ebrate the milestone, the compa- ny has hired Fox Sports broadcast- er and ABC “Dancing With The Stars” television host Erin Andrews as brand ambassador. “From the moment I first stepped


O


FIC conducts the “Canadian Forum: State of the Industry” panel presentation at IHRSA 2016 in Orlando this past March. The annual presentation addresses issues and opportunities within the Canadian fitness industry and highlights many of the initiatives undertaken by the association. L to R: Perry Tucciarone, FIC board member and director, national accounts & business develop- ment at Merchant Treasury Services, Yvonne Camus, COO of World Health Edmonton, Dave Hardy, FIC president, and Richard Earney, national program director of Midtown Athletic Clubs.


Fitness Industry Council of Canada Celebrates 10 Years


ity operators across Canada. Governed by a volunteer board of directors and provincial coun- cil members, FIC represents over 5,000 fa- cilities and also works with in- dustry and gov- ernment to im- prove the health


FIC


and physical activity levels of all Canadians. “For the last 10 years, I have wit- nessed the fitness industry grow and


8 Fitness Business Canada November/December 2016


is the not-for-profit trade association and voice of fitness facil-


succeed through the support of our trade association,” says FIC president David Hardy. “What started as just an idea has bloomed into an organization that makes our industry stronger and more vibrant every day. We started the association because commercial fitness clubs needed a way to moni- tor and defend themselves against bad legislation. Today, we do much more than this, including monitoring leg- islation that could impact the indus- try and also facilitating industry-wide communication. As we celebrate 10 years, we look forward to more clubs and fitness facilities joining us in the fight to both sustain and grow our industry.”


into the studio, I knew I was going to love Orangetheory Fitness,” says Andrews. “I’m excited to partner with them to continue raising awareness about this incredible fitness concept.” Andrews will help launch the brand’s


2017 marketing campaign “There is no aſter,” which aims to further pro- mote the science behind Orangetheory Fitness and how its members are never simply done with a workout–they are constantly in a state of improvement. The company launched its first stu-


dio and its 60-minute, five-zone heart- rate monitored interval training con- cept in 2010 and has franchises in 40 U.S. states and seven countries. It is on track to open 700 studios by 2017.


rangetheory® Fitness has opened its 500th studio in Seattle-Ballard, Washington.


Erin Andrews


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