“The membership concept has been implemented over and over and is changing the face of personal training.”


In addition to exercise sessions, the


trainer may also include additional value-adds, such as a client Facebook group, a healthy grocery shopping list, healthy recipes, a weekly health and fitness newsletter, free access to boot camps (if you offer them in your facil- ity), free guest passes for a friend each month, etc. Get creative! The key is to add services that offer great value to your clients but cost you little time or money. When the investment for the month


is set, the trainer and client together are responsible for ensuring the client attends all of the sessions that month.


Simply knowing that they are paying for a set number of sessions increases the level of accountability, decreases no-shows and ultimately helps pro- duce the results you and your client are seeking. When you sell, you sell fitness as a


lifestyle and an ongoing journey. The membership model supports your commitment and promises to be there with your clients every step of the way to their goals. FBC


Jodi Rumack is the president and CEO of Personal Training Mentors. Contact her at www.ptmentors.com or 647-981-5402.


November/December 2016 Fitness Business Canada 23


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