AQUATIC, FITNESS & SPA GROUP INC.


Alto Condo Club on Dundas St. W., Toronto


“Fitness facilities have surpassed pools as selling features in condos, apartments, hotels and other commercial buildings.”


Available from PPL, the SportsArt ECO-POWR G575U Upright Cycle generates energy through exercise and converts it to AC power, which is sent back through the facility’s power grid to offset energy costs.


Today’s condo market has changed,


and fitness facilities are surpassing pools as selling features. “Our fitness division sales will soon


rival some of our other divisions by having as many office, sales and field service staff and technicians. With the huge expansion of condominiums, ho- tels and municipal gyms, the market- ing of virtually every development includes fitness because it appeals to every demographic,” says Denstedt. PPL is also able to use its fitness cen-


tre management experience to quick- ly achieve strong market share for new and innovative products such as SportsArt: ECO-POWR bikes and ellip- tical equipment, which harness pow- er from users and return it to the building’s grid. “This is something that sets us apart from our competition and sets our clients apart from their compe- tition,” says Denstedt. “So it’s a nice marriage.” FBC


November/December 2016 Fitness Business Canada 29


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