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POTENTIAL HUMAN


Fitness thrives in a creative and collaborative space BY ADAM ASSENZA


Human Potential Gym opened the T


here are wonderful perks when you work for yourself: namely, you can set your own hours and manage your busi- ness on your terms. And if


you’re lucky enough to work in the Halton Hive, a lively co-working space in Burlington, Ontario, you also have full access to a lounge, kitchen, games area and—perhaps the most important part of all—a fitness facility.


30 Fitness Business Canada November/December 2016


doors to its 2,000 square foot space in the Hive in January. For the tech professionals, start-up


businesses, freelancers and entrepre- neurs who run their businesses from the Hive, there are now no excuses for missing a workout. Hive members can exercise with all the equipment they need right at their place of work and with some of Burlington’s busiest professionals. The gym is a one-stop shop when it


comes to fitness and wellbeing. We un- derstand the challenges of achieving fitness goals with a busy schedule, so we haven’t stopped at simply providing convenience and accessibility—we’ve also added in intelligence: we offer on- line personal training software and a member-only website to help members stay motivated by tracking their work- outs, fitness plans and nutrition. The program talks you through the work- out and includes video demonstrations of each exercise. The software has


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