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Human Potential – Halton Hive Burlington, Ont. www.gr8potential.ca


been well received by the tech-savvy Hive members and has been great for client attraction and retention. When we say that we offer the best


service possible, we mean that we help clients any way we can to reach their optimal fitness, wellness and lifestyle goals. Thanks to our extensive network in


the fitness industry, we can refer cli- ents with health issues (such as adre- nal fatigue or hormonal imbalance) to


“Since opening, we are proud that our membership has doubled and sometimes tripled each month.”


performance doctors who can work with the client, alongside us to en- sure clients are taking the best road to recovery. Being part of the Hive gives us im-


mediate exposure to potential new members without having to extensive- ly market our services. Word of mouth and social media also play a big part in attracting new members. Despite the things that make us dif-


ferent and unique in the fitness indus- try, like other fitness professionals, we measure our facility’s success by the success of our individual clients. The excellent results achieved via our top service, exceptional counselling and fun environment will always be our best marketing. FBC


Adam Assenza is co-owner of Human Potential–Halton Hive, a physical therapist, and a strength and conditioning coach.


Owners: Shaun Pennel, Adam Assenza and Mark Hooper


Opened: January 2016


Size: Halton Hive 15,200 sq. ft.; fitness studio 2,000 sq. ft. Number of members: 150


Member demographics: 11-year-old hockey players to 80-year-old retirees


Number of staff: 8 certified personal trainers


Equipment: 7 x 20 yard turf/ Olympic lifting platform, full cable system, squat rack


Membership fees: $25 per month (if work at Halton Hive)


Programs: Swifty 150 (includes program periodization), boot camp, nutrition consulting, online personal training


November/December 2016 Fitness Business Canada 31


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