Hi, I’m New!
xR6000 xRide Recumbent Elliptical Seated workouts are exceptionally effective on the xR6000 xRide recumbent elliptical. The xRide features exclusive PowerStroke technology that results in 23 percent more caloric expenditure and three times the glute activation. Plus, exercisers benefit from total-body workouts, including chest press and leg press muscular endurance regimens The smart console includes a glass LCD, internet access, web apps, streaming video and music and interactive coaching. The standard console incorporates an easy-to-navigate touch-capacitive screen; and both consoles have upgradable firmware, asset management, Bluetooth/ANT+ compatibility and mobile device charging. For more information, visit
www.octanefitness.com, contact
sales@octanefitness.com or call 800-OCTANE-4.
If you’re tempted to simply install a new and unfamiliar— and possibly intimidating—piece of equipment and hope people like it, don’t do it! Exercise equipment is a substantial $7,000 to $10,000 outlay per piece, so make a big deal of it to get your best return on investment. Create a solid implementation plan to generate excitement and traction. Here’s how:
1. Look to the equipment manufacturer or dis- tributor for training and education opportuni- ties for your staff. Include all staff members, not just the fitness department. With all of your team up-to-date, when members ask the front desk person about the new equipment she will be confident saying, “It’s really fun and re- ally challenging. I tried it last week, and I know you’ll love it.”
2. Plan a launch day, and create a party atmo- sphere: place the new piece front and centre in the gym for high visibility (if only temporarily); attach balloons to it to attract members’ atten- tion; station a staff person nearby to give dem- onstrations and provide assistance; and pro- vide draw prizes or giveaways for everyone who gives it a try.
Life Fitness Life Fitness Flexstrider Variable-Stride Trainer The FlexStrider Variable-Stride Trainer lets exercisers change stride length on the fly and choose a workout that feels the most natural. The elliptical motion closely mimics a natural jogging stride for a smooth total-body workout. Users can find their perfect stride length between 0 – 36 inches and change it on the fly. With the oversized pedals, users can adjust foot position comfortably. Narrow pedal spacing (2.5"/6.3 cm) minimizes lateral hip shiſting, which reduces lower back stress. The smooth motion of the variable-stride trainer makes it easy to use and inviting for exercisers looking for a total-body, low- impact workout. For more information, contact
commercialsales@lifefitness.com or call 800-527-6065.
3. Promote the launch consistently in all of your marketing pieces, e.g., your newsletter, in-club television ads, on your social media channels, etc.
4. Remember that consumers are always more interested in benefits than features. In all mar- keting, highlight the equipment’s calorie-burn- ing, glute-strengthening, flexibility-promoting, etc., qualities to show how it can enhance their current exercise routines.
5. Create classes that incorporate the equip- ment, and include it in circuit training work- outs, boot camps, and small group and personal training. Encourage your personal trainers to include it in every new program they design, when appropriate.
Source: Greg Lawlor, STAK Fitness » November/December 2016 Fitness Business Canada 33
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