FBC


UPFRONT» Q&A Q&A


What strategies do you employ to keep your longstanding programming fresh and appealing to your members?


Kevin Frost


Raffi Pirjanian


weights and core work at the end of our indoor cycling classes to create Spin Fusion classes, which our mem- bers really appreciate and has resulted in increased class sizes. This past sum- mer we incorporated more-challeng- ing aquafit classes into the schedule to capture a slightly younger demo- graphic for that program. I also run a successful Summer High Performance Training program that is geared to our elite 16- to 20- year-old hockey players. Recently I expanded it and began mar- keting it to our elite tennis players and golfers and also to a slightly younger age group; I take them through an in- troduction to fitness and exercise in general and high performance training in particular. These kinds of tweaks always


so keeping things fun and fresh for members is a particularly important part of our job. First of all, of course, core services


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and programs have to be very high quality in all ways and delivered with confidence and passion. When it’s time to introduce something new, we don’t reinvent the wheel, but rather, we make small tweaks and changes to our longstanding programs that are already successful. For example, we introduced light


Dean Brown 14 Fitness Business Canada November/December 2016


s a private club, we don’t have anywhere near the turnover in membership that many other fitness facilities have,


inject a spark of energy into our programs that have always been mainstays. Another important factor for us is


feedback from our membership. We al- ways consider constructive feedback and suggestions from the regular us- ers of our fitness centre. Our goal is to keep our members healthy, fit, safe and most importantly, happy. If there is a great idea on the table, then we are more than happy to work together to make it happen.


Raffi Pirjanian fitness manager The Donalda Club Toronto


with very specific goals or competi- tions ahead of them while others are weekend warriors who also have the drive to better themselves and achieve their goals. One of the methods we use to keep


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things fresh is not to change the so called core exercise but to change the equipment that we use to perform said exercise. Just as “there are many ways to skin a cat,” there are many ways to, for example, perform a squat. Sometimes we employ kettlebells or dumbbells instead of barbells. Regarding our more experienced


athletes, they realize that their pro- grams are part of their journey to suc- cess. Therefore, for these select few, their programs don’t change much. There may be times when we might change the trainer due to the nature of or the content of the program. Our corporate clientele are always


pressed for time but they still have per- sonal goals to achieve, though many just want a relief from their hectic and stressful workdays. We use a circuit format for these clients, and the circuit can change for each workout.


Kevin Frost owner Simply Fit Montreal


t Simply Fit Canada, our mem- bers’ goals are as diverse as our membership itself. Some members are true athletes


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