SECTOR FOCUS: SME’S Update digital marketing skills


ANDREW WALKER, of Rame Marketing, explains why digital marketing qualifications are important.


At Rame Marketing, I seriously believe in keeping my marketing skills up-to-date and I’m happy to put my money (and time) where my mouth is. So last year I signed up for Squared Online, the


digital marketing qualification developed with Google - and I’ve recently graduated. The Squared Online digital marketing


programme has been designed with input from leading employers and is presented by expert tutors and renowned guest speakers. It’s aim is to update the knowledge of digital marketing and digital strategy to a wide-ranging audience from marketing managers seeking a better understanding of the digital world to marketing directors who want to stay ahead of the field. The course runs for over six months with each course


comprising of five modules based on individual and group activities presented through weekly webinars. Google are really pushing this course and it’s getting


industry traction as can be seen by the companies recognising the award and providing testimonials based


on the course content, structure and the end results. Digital marketing is evolving exponentially. As the


‘Google


are really pushing this course and it’s getting industry traction’


need for digital services increases, the number of companies and individuals moving into this field and offering those services will increase and in most cases, that’s a good thing. My advice to any business looking to engage or employ a digital marketing agency, digital consultant or individual is this: make sure you carry out your due diligence and check websites, LinkedIn profiles and skills and qualifications. Discuss with previous


clients prior to taking a


decision to engage as a little bit of time and effort up-front could pay


massive dividends later.


If you’d like more information on how to get involved in digital marketing call 01803 413481 or email info@ramemarketing.co.uk


Andrew Walker


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Pictured from left to right: Karen Meadows, Dave Meadows, Musaab Garghouti, Suzanne Draffan and Ben Parker


Pushing forward with growth


An award-winning motion graphics production company from Plymouth has branched out and opened an office in the South East. The company is now in talks with several potential new clients on major design projects as it looks to expand its portfolio. Pushed is made up of a small team of talented designers who specialise in motion graphics for the media and advertising industries. Director and founder Dave, said: “We are delighted


to announce our expansion of Pushed into Southampton and look forward to developing new working relationships in the city. A valued employee, Ben Parker, was moving to Southampton and was keen to stay with the company and we’re delighted


28 Chamber Profile November/December 2016


to keep his expertise on board. He suddenly realised his move opened up some fantastic opportunities in the South East with potential business links to London.” “Over the next 12 months we are looking to have


two people working in Southampton, thus strengthening our design team.” Since its launch in 2005, Pushed has worked with a


wide range of clients creating special effects, TV and cinema commercials, CGI, film and animation. News of the company’s expansion comes as


Pushed also unveiled its new-look website, www.pushed.co.uk, where samples of some of the company’s projects are displayed.


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