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average woman or teenage girls or the men that have learned the words exfoliation and moisturise. the words, informed choice, are as important to us,
the consumer, as the words ‘package it in pink’ are to the powers that be. there has been press recently about women paying more for products packaged in pink that are sold in grey, for less money, to men. What is it that draws women to colour in a way that
men have escaped? Actually they haven’t escaped at all even if they think they are too sensible to let colour cloud their judgement. Both sexes make purchases that are, in fact, very much governed by colour preferences. our colour choices are attracting or repelling others
all day long. People make judgements of others within 90 seconds of meeting and that is partially based on the colour of their clothes. According to scientific studies red is a colour associated with power, pink with vulnerability, blue means dependability and reliability and orange promotes conversation and socialising. this same study tells us that women’s top three colours are blue, purple and green with the bottom three being orange, brown and grey. What is fascinating is that this changes from nation to nation. Does that make our colour preferences nature or nurture?? When buying perfume the only thing that should
drive your decision is the scent itself. that is why testing is extremely important and should be treated as such. try to avoid buying from a crowded beauty hall where the amount of scent in the air will confuse you. If your chosen perfume does not offer a tiny tester spray then use the cardboard strip that all good perfume houses do offer. this is known as a blotter as its soaks up the scent. spray the perfume from a distance of about 15 centimetres and wait 30 seconds before your initial inhaling. this gives the alcohol, that is the carrier of the other ingredients, time to evaporate. Do not hold the blotter right next to your nose and sniff hard. this can result in tiny molecules from the perfume being deposited inside your nostrils meaning that anything else you try that day will not smell true to itself. Better to wave the blotter back and forth to diffuse the perfume into the air. try to be patient and carry the blotter about with you
and revisit it during the day as on a first try you will smell only the top notes. there are three levels to a perfume, top, heart and base and these will develop as time goes on. the average amount of ingredients in a perfume is 25 but they range from 10 to over 200. If the perfume passed the blotter test now is the
time to try it on your skin. We wear perfume on our pulse points for a reason. the skin is thinner here and therefore the blood is closer to the surface so it is warmer and this helps to diffuse the perfume. Do not rub your wrist together briskly as this can alter
the scent of the perfume. Just lightly touch the wrists together. If you have an aversion to a certain ingredient, such
as a flower you are not fond of, then do not dismiss a perfume containing it out of hand as it can be included at all kinds of levels from barely there all the way up to the overwhelming concentration you are not keen on. once you have purchased your perfume and got it home there is the question of where to keep it. Light, heat and oxygen are the sworn enemies of scent so do not keep it in the bathroom. Keep it in your bedroom away from the window or in a cabinet. If it is a really expensive perfume then keep it in the box in the fridge. this will slow its breakdown especially if you only wear it for best unlike your daily perfume that you get through quite quickly. Happy trails, Readers, Happy trails.
SPORTS INJURIES CLINIC PHYSIOTHERAPY & DARTMOUTH
KEVIN MATTHEWS MCSP I.I.S.T SRP F.A.Dip
“Over 14 year’s Hands-on experience in
Professional/Amateur Sports and Private Healthcare environments”
I offer treatments and advice for: Frozen Shoulder – Sciatica – Rotator Cuff
Problems - Sprained Ligaments – Tendonitis – Strained Muscles -Tension – Scar Tissue – Overuse injuries- Stress - Gait Problems – Muscle bruising – Back Problems
Appointments at Weekdays 6 - 8 pm at Dartmouth Golf & Country Club
9 - 1 pm Tuesdays & 9 - 5 pm Thursdays at Airheadz (formerly The Forces Tavern)
Plus available for mobile home visits as well. 07974 399648
Member of The Chartered Society of Physiotherapy The International Institute of Sports Therapists and The Health Professions Council HPC No:- PH76151
Official 2012 Olympics & 2014 Commonwealth Games Physio REGISTERED
CHIROPODIST PODIATRIST Health and Care Professions Council (HCPC)
Victoria Tolchard BSc. (Hons),
M.Ch.S. For friendly and professional treatment, call
Tel: 01803 839 562 Ground Floor, The Anzac Club Limited Collaford Lane, Dartmouth TQ6 9DJ
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