98 HEALTH & BEAUTY
Makes Scents to me J
’adore parfum. I really do and have stuck with some scents for years while bravely getting through bottles of ghastly mistakes when I go
off piste and try a new one. Perfume advertisements in the main feature a beautiful, heavily airbrushed, so no longer recognisable, actress or model doing one of the following things. striding through a hotel lobby, running across a moodily lit square at midnight or dangling from a star/moon their bare feet swaying prettily in the inky darkness. A handsome man watches her from behind a newspaper or pillar wearing a tuxedo. this is of course done with a look of total ennui on the woman’s strangely motionless face. For all of the above a dress of flowing chiffon is required with an arsenal of diamonds scattered about their body. I know the perfume is supposed to make me feel
glamorous as if I too could dangle or stride or in some cases stand on the wing of a plane at altitude. You will not be surprised to know that my average day contains none of these activities unless you count walking briskly across the supermarket car park in the rain. Would I like it better if the woman was seen ironing
her dress and being rather cross about some trivial domestic chore before she rushed out to be utterly gorgeous? (Why are they always rushing?) Would I like the man trailing her to be short with a peg leg and bad teeth?? Well, no. We all need escapism, something to dream
about, to balance the life we actually have. I like to think that I choose my perfume solely on how it reacts with my skin and not the promise of romance on a roof top in Rio. As Alvin Hall the financial expert once said ‘You cannot buy perfume from the television’ and that has always stayed with me when I have been tempted to buy without testing first.
Choosing what you use and what We all need ecapim,
you wear should be a measured decision and not one led by unobtainable desires. of course we need to be led to the water but that does not mean we do not have to think. Advertising is a billion dollar industry and it is taken very seriously indeed by all involved. ‘How on earth can we get housewives to buy soap powder?’ is not just a vexed musing by the suits in corner offices but a real thing. Do they target the latent mother in us all or the girl about town or the boy who has to be laughed at while he
something to dream about, to balance the life we actually have.
Health & beauty advice from Rowena Kitchen
learns that washing his smalls is up to him after a certain age? soap powder is just a drop in the bucket compared
to cosmetics. Companies that tout their wares do so at a staggering amount of levels. the same ‘house’, using exactly the same ingredients, package them to entice the rich, the poor and the poorly informed. Any top of the range cosmetic ingredients that have been developed in laboratories in switzerland by a named house will soon be trickled down to their ‘in house but other brand names’ that are aimed at the
Illustrations by Lisa Wyman
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