business focus 33 Working with Americans
Allyson Stewart-Allen is a renowned marketer, whose expertise in brand internationalisation is sought by leading businesses globally through her consultancy, publications, appearances, mentoring and corporate education. She will be speaking on how to work with Americans at this month's business breakfast seminar: Doing Business with the USA
A Californian based in Europe for over 25 years, Allyson Stewart- Allen applies her extensive international consulting experience, MBA education with Dr Peter Drucker and languages (French, German) to the company she founded, International Marketing Partners.
Using its BrandTravel methodology, Stewart-Allen helps companies and their leaders to successfully and profitably span international and functional boundaries by giving them the tools to be more effective in a global arena. The benefits clients enjoy as a result include better localisation, increased corporate diplomacy
capability and more effective relationships with internal and external stakeholders.
Stewart-Allen has advised more than 200 businesses in 26 countries including Aegis, BAE Systems, Burberry, Cadbury, Coach, HSBC, Lufthansa, NBC Universal, SAB Miller and Shell.
She is co-author of best-selling book Working with Americans (Prentice Hall), the first business manual exclusively about the US business culture, which helps professionals improve their relationships with, and profits from, American business partners, bosses and colleagues.
Stewart-Allen is an experienced
and frequent commentator lending her insights to broadcast, print and digital media across the globe. Besides her four-year slot for Sky News as The Muse of Marketing, she has appeared on several television shows including twice for BBC’s The Apprentice, and CNBC’s Business Class. Other outlets applying her insights include BBC News, ITV News, CNN, Financial Times, USA Today, Bloomberg BusinessWeek, The Wall Street Journal, Newsweek and Fortune magazines.
The Doing Business with the USA seminar will be held at the Madejski Stadium, Reading on Friday April 8.
For more information or to register for this free to attend event, contact Peter Laurie, head of client relations for The Business Magazine.
Details:
peter@elcot.co.uk
Business THE MA GAZINE
A free copy of Allyson Stewart-Allen’s best-selling book, Working with Americans, will be given to each delegate at the seminar
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THE BUSINESS MAGAZINE – THAMES VALLEY – APRIL 2016
www.businessmag.co.uk
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