model to different airport authorities, and we had to make numerous presen- tations to persuade them. We made five presentations over a six month period to the Airport Authority Hong Kong be- fore we were given a chance to open the world’s first Plaza Premium Lounge in 1998,” he says of the journey. A second lounge in Kuala Lumpur International Airport was also opened that year. “Today, we are pleased to see our ef-
forts paid-off. Many international air- ports, including London Heathrow and Singapore Changi Airport, see the ben- efits our premium airport services have for their passengers, and now understand how the enhanced airport experience increases their competitive advantages,” says Mr. Song. It has been through his initiative, deter- mination and vision, that the perception that airport lounges should be reserved for premium travellers only has shifted. Plaza Premium today
After more than 17 years of unrivalled
experience offering premium airport ser- vices, the Plaza Premium Group (PPG) has become the benchmark for airport value-added services. “Today’s frequent travellers generally
regard air travel as a lifestyle and jour- ney of experience. Tey expect a higher quality of customer service, a seamless experience in airports and healthier din- ing options. We have developed new brands and services in our portfolio to bridge these inefficiencies and enhance the traveller’s airport experiences,” says Mr. Song. Te brand has far exceeded their ini- tial offerings of a comfortable chair, food and beverages, and work stations. In 2015, PPG introduced Aerotel, their airport transit hotel, and Allways, their airport meet and greet service brand. Te network now encompasses over 130 lo- cations across 35 international airports covering Asia, Australasia, Europe, the Middle East, North America and South America. Tey serve over eight million passengers annually. With a model based on providing ex-
cellent service, innovative new products and services and a cohesive team to de- liver these, passengers can expect con- venience, comfort, care and good value. PPG has created a benchmark for air- port value-added services and airport authorities around the world are seek- ing out the brand to enhance their own facilities. Tey now design, operate and manage premium airport lounges both
thehubwinnipeg.com
The spacious lounge offers a chance for weary travellers to catch their breath.
Food and drinks are available.
for themselves and on behalf of airlines, offer massage and other spa amenities, private relaxation suites, innovative din- ing concepts, business and conference centres and limousine services. Tey are not done yet. “PPG aims to achieve a total of 200
locations by 2018, encompassing man- agement and operation of independent airport and airline lounges, airport tran- sit hotels, airport meet and greet service locations, and new dining facilities (Te Green Market, Flight Club, Te Terrace, etc.),” Mr. Song says of his future plans. Details on membership packages will also be offered later this year. Last year, Mr. Song, was awarded the
coveted Male Entrepreneur of the Year Award at the Star Outstanding Business Awards (SOBA) 2015 by Star Media Group for propelling his company for-
Comfortable seating.
ward with vision and innovation. To him, the accolade is a testament to the dedica- tion of his team who have offered their full support and faith in his vision. Mr. Song hopes this award and rec- ognition will help to inspire young en- trepreneurs to have faith in themselves to bring their business concepts to the world. “Te wisdom concluded is that for any problems, difficulties or inefficiencies experienced, we should proactively look for solutions, which can be turned into valuable business opportunities,” he says. By his example, it is possible to take an idea and through courage, persever- ance and passion grow it into a success- ful business model. PPG has evolved substantially since its inception. It is now a global service brand that offers premium airport services from curb to apron, and continues to grow.
Spring 2016 • 59
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