CORPORATE PROFILE
medicines, Martin adds. Apart from the length of the course and the basic therapeutic effects, they lack knowledge on their medicines' possible side effects or hazardous interactions with other medicines.
Serket App assists patients to identify the very moments when they are making unsupervised yet critical medical decisions; the deep learning algorithm is then able to compose information and notify their pharmacist to seek for professional guidance.
Serket facilitates communication between patients and pharmacists. On the one hand, it helps pharmacists to regulate workflow and improve time management in the pharmacy, since it takes away a large portion of the spontaneous phone calls from patients which are directly addressed to the busy pharmacists. On the other hand, patients are more approachable to speak to with instant messaging during pharmacy hours, and their requests are therefore responded in a more personal manner. As a result, pharmacy gains a caring reputation through increased and more effective patient engagement.
Service booking, your pharmacist one click away There are a lot valuable services available at community pharmacies that patients are not aware of such as flu jabs, travel vaccines, smoking cessation and repeat prescriptions. Therefore, if patients are made aware and able to book such services directly, they would benefit from the convenience and professionality of a community pharmacy nearby.
Serket App allows patients to do exactly that, by customising the in-App service listing for each of our pharmacy client.
From a pharmacist’ viewpoint, such direct service booking platform helps pharmacies to log bookings, organise logistics and most importantly, gain substantial revenue increase.
Patient-centric design, a seamless experience “We have always imagined the relaxing smile on the patient’s face when she uses our App to manage her medicines; the App is not just a medicine reminder anymore, but a trusted medical professional and more so, a caring friend. The pursuit of that smile has always instilled in the design of every screen, every icon and every tapping of a finger,” Martin says.
“We hired professional designers from South Korea to design the App from scratch. We interviewed and trialled with hundreds of users aged from 18 to 75 and iterated through the past whole year to finally arrive at our current design. The fine-tuned colours sooth patients’ emotions while
assisting in memory of medicines; the customisable alarm screen motivates medical adherence by bonding the patient to family and friends.”
Zero-pain patient adoption Everyone can now download Serket App from App Store. Pharmacists will not need to promote or explain the Serket App to their patients, hence will not be interrupted from their busy routine because of growing patient uptake.
“We have always imagined the relaxing smile on the patient’s face when she uses our App to manage her medicines; the App is not just a medicine reminder anymore, but a trusted medical professional and more so, a caring friend”
A month-long user trial was conducted in 2 Serket-equipped pharmacies in Cambridge and the Serket App has been very well received by the users across age groups from 18 to 70.
In particular, the design of the App was praised by users as very intuitive and user friendly, especially the memory-assisting colour theme and the behaviour science based reminder elements, which are unprecedented by any other medicine reminder Apps in the market.
patient had no habit of phoning the pharmacy so his concern could have gone unresolved had there not being a quick means to consult pharmacist. His message was securely received by the head pharmacist in the pharmacy we ran trial with, her professional reply was instantly received by the patient.
Another time a patient enquired about a potential hazardous interaction of his medication with a habit of his. After a quick word with the pharmacist via the App, the patient’s concern was confirmed to be unsubstantiated.
Many of the early users have left positive reviews based on their month long usage:
“Really pleased with the App, easy to use and really helps to remember the out of routine medicines”. Stay-at-home parent, 36
“The App has all the functions I ever need in a medicine App, and also some surprises…indeed a brilliant tool.” Working professional, 30
Serket team provides free marketing support in our client pharmacies; when patients walk into the pharmacy to collect prescriptions, our on-site incentives would encourage them to try the App and illustrate how they can instantly start a streamlined medicine experience, for free.
The automated and seamless patient acquisition also means the pharmacists’ varying levels of computer literacy will never affect the pharmacy’s adoption of digital solutions.
The company has had numerous measurable successes to date.
Serket App assists patients to identify the very moments when they are making unsupervised yet critical medical decisions; the deep learning algorithm is then able to compose information and notify their pharmacist to seek for professional guidance.
In particular, the patients liked the basic reminder feature where they will not only get automatic medicine reminders without any input, but also check their medicine history and adherence record. The App’s top-rated features include the quick pharmacy consultation and the pharmacy service booking.
User cases in action: Once a patient was concerned with the side effect he has experienced. The
“The App is bright and motivating…the interface is pleasant and very intuitive.” Working professional, 25
“Having the App definitely made the pharmacists more reachable, and I didn’t need to call them every time I have some trivial questions.” Grandmother, 65
“The App helped me taking my meds more regularly, especially for the new medicines which are out of my routine.” Stay-at-home parent, 40
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