CORPORATE PROFILE
Transforming pharmacy practice with mobile technology
The use of mobile devices by Pharmacists and their healthcare professional colleagues has transformed many aspects of clinical practice. Mobile devices have become commonplace leading to rapid growth in the development of medical software applications (apps) for these platforms which can and do assist pharmacists and their teams with many important tasks, such as: information and time management; health record maintenance and access; communications and consulting and clinical decision-making.
O
ver the past 40 years, information and mobile technology have had a major
impact on the working lives of millions of people. Many industries have embraced computer technology because of the benefits of automated information processing.
One such app, a medicines app, developed by Serket Technology is proving to be hugely successful within the community pharmacy market for both pharmacy users and patients. We take a closer look at this latest innovation and how it’s helping pharmacy teams in best effective use of technology into practice.
Serket Technology LTD provides pharmacy digital solutions to streamline patients’ medicine experience, improve adherence and promoting pharmacy services and products directly to patients in an appealing way. They turn pharmacies into digital hubs for personal healthcare by providing Software Services to pharmacies and free Apps to patients.
The Cambridge spinoff, founded by three alumni, was recently awarded NHS contract in digital health and medicine automation.
So what makes them, and their products, unique?
Serket is dedicated to streamline patients’ medicine experience and automate pharmacy marketing using advanced machine intelligence and big data analytics.
40
pharmacyinfocus.co.uk GPs prescribe medicines to
patients, pharmacists dispense medicines to patients and Serket takes care of patients once they walk out of the pharmacy.
Co-Founder Martin Hao outlines their solutions as five-fold:
1. A platform that enables instant pharmacy service booking directly from your patients
2. Technology which enables patient direct marketing in an appealing way
3. Ability to boost customer loyalty and community pharmacy’s image
4. Bringing pharmacists closer to their patients; helps identify patient needs in real time
5. Pioneering digital health and gaining the edge in more competitive pharmacy market space
Automatic medicine alarms, zero input for everyone With Serket App, a simple scan of a prescription label will import the medicine information onto patient’s phone and create an alarm schedule as prescribed (patented technology); these alarms are automatically optimised according to the patient behaviour so they go off as instructed and at the most comfortable times for the patient.
“Having pre-populated medicine information onto patients’ phone, which is unseen in any medicine reminder Apps, will greatly reduce the complexity in medicine taking and
With Serket App, a simple scan of a prescription label will import the medicine information onto patient’s phone and create an alarm schedule as prescribed
make it easy for patient adoption,” says the Chief Scientific Advisor of the company Stephen Sutton, Professor of Behavioural Science in the Institute of Public Health, University of Cambridge.
Patients want to take advantage of mobile phone’s prevalence but nobody likes to input lengthy medicine names to the phone and calculate own alarm schedules. In addition, freeing patients from inputting critical medicine
information on their own will reduce the potential for mistakes.
Moreover, Serket App enables patients to check their own medical history and adherence record for self-monitoring.
Communication, but not just communication Patients in general have poor knowledge about their prescriptions, especially when they are on complicated medicine schedule or new
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64