ISSUE SPOTLIGHT: MOTORSPORT & ENGINEERING
AGENCY IS A MODEL FOR SUCCESS
A premium model and promotions agency established in Northampton two years ago is already building an impressive client list, with most of the firms operating in the motorsport industry. Promo Couture has been working with Honda Racing, Team Dynamics,
BMW, Cannonball Run Europe, Suzuki, Valvoline and Monroe Shock Absorbers, supplying high calibre events staff. Promo Couture was launched in April 2013 by Tanina Pozzetti, who has
more than a decade’s experience in front of the camera and behind the scenes. She said: “The experience of actually working out on the field for other businesses helped me understand the real needs of clients and what was important to them, but also to understand how the industry was failing to meet those needs – ie not just pretty faces who can represent a brand on looks, but those who can interact on all levels.” The company is also making great strides in the events sector by being
one of the first agencies to supply grid guys in motor racing. “We’re always looking innovative ways to help our clients. Last year we
provided our own Promo Couture grid guys for the first time which was a complete success for Honda Racing as well as our high calibre grid girls in the motorsport sector.” Promo Couture’s services extend to supplying tradeshow, exhibition,
promotions and hospitality staff, security, road show teams and models for sporting events.
Promo Couture is building a list of clients in motorsport
Call: 07958 640065 Visit:
www.promocouture.co.uk
SILVERSTONE LAUNCHES NEW HOSPITALITY PACKAGES
Silverstone Circuit is introducing cost-effective hospitality packages at this year’s Formula 1 British Grand Prix to encourage more local businesses to mark one of the most prestigious events in the sporting calendar. The event attracts over 300,000 fans to Northamptonshire and
is watched on TV by millions around the world. The 2015 British GP takes place on the weekend of 2–5 July. With the home of British motorsport under new
management, managing director Patrick Allen has been reviewing prices and entertainment plans to make sure this year’s event gives fans a four-day festival of entertainment and offers great value for money. Patrick said: “The new team at Silverstone are focused on getting
the prices right to attract a larger audience across all days of the four- day event and have recently been promoting a series of attractive offers on event tickets as well as hospitality packages. “One particular offer proving very appealing to local businesses is
the Friday hospitality package in the Drivers’ Lounge at Lakeside for only £199 inc VAT. “This price includes breakfast, lunch and afternoon tea as well as an
all-day complimentary bar serving Pimms, beers, wines, spirits and soft drinks – a great day out for treating staff or entertaining clients.” Also a hit with motorsport and music lovers is the recent
announcement that Madness are performing at Silverstone on 2 July. Tickets are £35. They can be bought as a stand-alone ticket for those who cannot commit to the entire GP weekend.
For more information or to book tickets for the event or the Madness concert, visit
www.silverstone.co.uk
Silverstone Circuit is gearing up for the British Grand Prix
JUNE/JULY 2015 inbusiness 19
Silverstone managing director Patrick Allen
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